Leads creation team to establish business strategy, net sales, net margin, and SKU productivity for assigned apparel category. Drives, plans, organizes and implements creation process end-to-end, from conceptual stages through product life cycles to optimize profit and meet market demands. All aligned with financial and corporate growth objectives in accordance with the Brand Strategy.
• Analyzes the category, core consumer, key customers and market to ensure the constant evaluation and improvement of product.
• Implement consumer focus groups to acquire greater consumer insight for future sell-in and sell-through.
• Leads and develops the marketing and product strategy of assigned category.
• Sets Category Goals (SKU, Financial, margin), with strong insight into distribution plans, by channel, by account.
• Drives and executes the product process from brief to product launch.
• Drives the product process and leverages category sourcing strategy to deliver new material and design innovation while meeting gross margin/ profitability objectives.
• Nurtures, guides and challenges cross functional departments to ensure product excellence in the market place (design, fabrics, prices, fits, etc)
• Analyzes and reports category performance.
• Ensures maintenance of all the product information systems
• Presents Range both internally and externally (meetings, launches, channels, accounts, etc.).
• Drives and implements new supply chain solutions / end-to-end business models to obtain greater profit and cash flow, by channel, by key accounts.
• Annual strategic business plans/road maps presented to senior management and cross functional departments.
• Create ideal merchandising plans, by color roll-outs, launch dates, by channels, by accounts, showcased through retail floor plans.
• Creates activation plans to drive authentic sport stories with Sports marketing and Brand marketing.
• Manages product management resources, ensuring organizational efficiency through appropriate motivation, training and development of direct report(s).
• Builds consumer network for consistent product feedback.
• Drives collaboration with Design, Development, Concept to Consumer to ensure optimal range and products
• Effectively meets all process timelines.
Knowledge Skills And Abilities
• Ability to provide product leadership, including ability to manage/mentor team.
• Ability to work with and influence all levels of the organization.
• A thorough understanding of consumer markets, specifically in the sporting goods industry.
• Strong business acumen in channel distribution, net sales, margin, profit and inventory
• Prior knowledge of taking product from conception through implementation preferred.
• Knowledge of apparel concepts in construction/development strongly preferred.
• Good numerical skills with the ability to negotiate.
• Ability to communicate effectively both orally and in writing.
• Ability to effectively present to groups, including members of all organizational levels.
• Ability to think merchandising across channels and accounts while in the creation phase
• Skill in MS Office applications (Outlook, Excel, PowerPoint, Word).
• Ability to travel, domestic and international.
Qualifications
• Four year college or university degree, preferably in Marketing/Business.
• Minimum seven (7) years related experience.
• Equivalent education and/or experience may be substituted for degree.
• Experience in Apparel marketing, development, or Sales strongly preferred
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