The Director, Brand Marketing position will lead PlayStation brand growth in North America, overseeing all aspects of outbound brand marketing communications. You’ll manage a team of star marketers, and get to put your own imprint on a brand that has inspired so many. In addition to marketing the PlayStation 4, you’ll help launch innovative products like PlayStation VR, a platform that is set to completely change the way people engage in content. There’s never been a better time to join PlayStation, within a once in a lifetime marketing role.
Manage all aspects of PlayStation brand marketing: Engage in strategic and tactical planning for PS4 brand campaigns, PlayStation VR, new business models designed to drive the business, key games and content campaigns, and digital entertainment/app marketing.
Key Responsibilities
• Oversee all brand marketing communications across platform product(s) through their entire life cycle from product development through post-launch
• Lead development of go-to-market strategy, execute integrated marketing plans, and define budgetary parameters
• Develop integrated marketing campaigns including broadcast, digital, social, CRM, search, promotions, retail/channels that drive commercial results and drive consumer conversation
• Leverage consumer research to drive platform brand marketing and lifecycle management
• Manage digital entertainment marketing opportunities, including key app partner relationships
• Create new platform marketing innovations including new business models
• Manage internal and external creative, media and digital teams/agencies. Have ability to evaluate creative work against the brand strategy to ensure creative achieves its objectives. Have ability to review a media plan and optimize the marketing mix.
• Devise new marketing and promotional programs aligned with the PlayStation brand that aggressively drive consumer engagement and maximize lifetime value
• Collaborate with members of product development, legal, finance, sales and marketing departments to successfully develop innovative marketing programs.
• Oversee brand marketing of key content and games to achieve platform adoption goals.
• Oversee all PlayStation VR marketing communication efforts and go-to-market plan
• Assess potential strategic alliances to expand brand value, products sales and lifecycle.
• Directly manage and mentor a team of star brand marketers (1 Sr Manager, 2 Brand Managers and 2 ABMs).
Primary Location
United States-California-San Francisco Bay Area - Foster City
• Must be familiar with gaming and/or entertainment industries and have extensive working knowledge of all forms of marketing communication.
• Experience working with and directing creative and media agencies.
• Understanding of title marketing campaign dynamics preferred (either in gaming, theatrical, TV, or other entertainment areas)
• Strong presentation, oral and written communication skills required.
• High familiarity of cultural marketing trends in creative, media, digital and social.
• Proven ability to strategically plan, create and implement marketing plans and brand creative briefs.
• Ability to lead teams to achieve brand goals and objectives.
• Must be able to maintain strict confidentiality with privileged information, work well with others and handle a high-pressure environment.
• Must be able to build and maintain effective working relationships with department and other functional divisions. Must be able to collaborate with multiple business owners and external partners
• 10-15+ years in a brand marketing role (leading consumer brands)
• B.A./B.S. degree from a 4 year university, MBA preferred
• Experience in entertainment (gaming, films, TV, music) or consumer technology industries
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