Saturday, January 23, 2016

Director Advertising USA TODAY NETWORK Salinas

Job Description:
Ensure unit meets revenue and customer satisfaction objectives for direct areas of responsibility using the value selling process; partner with the sales team to interface with clients with the objective to meet and exceed sales goals.
Ensure the sales force is driving new sales (by assessing and facilitating the use of best practices in solutions based selling), up-sell of existing advertisers, while driving retention, and minimizing product cannibalization.

A top priority of the position includes executing the strategic game plan and delivery of sales goals for each product category under the multimedia umbrella.
Help define, develop, communicate, schedule and deliver training curriculum for local sales programs.
Hold sales executives accountable to performance by reviewing metrics, including forecasting to maximize opportunities and determine areas for improvement.
Network nationally, regionally, and locally to stay abreast of emerging media trends, rates and product solutions.

Here’s what you need:

Bachelor’s Degree in marketing, advertising or equivalent combination of education and experience.
Digital sales experience is REQUIRED.
A minimum of 3 years sales/marketing experience and 2 plus years management experience.
Expert knowledge of all facets of advertising including digital sales and marketing.
Strong communication, negotiation, and influencing skills; both written and oral.
Strong problem-solving and decision-making skills
Demonstrated success in a goal-oriented, highly-accountable world-class sales environment.
Proficient in MS Office and Salesforce.
Pass it on for Referral Bonus. Not the right role for you, but know someone we should meet? Share with him to earn $1,000 referral bonus.
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