The Director, OTC Marketing and Retail Operations has a direct impact and contribution to the division’s revenue and focuses on maximizing the profitability of the OTC Product Portfolio by management of day-to-day retail operations and development and implementation of focused strategic marketing programs to drive business objectives. As the Director of OTC Marketing and Retail Operations, this position will operate in a cross-functional environment with direct reports focused on product management and operations. This position will be responsible for building and establishing core brand marketing capability to support the Habitrol® Brand as well as future branded OTC products.
This position directly reports to the VP, Head of OTC Products.
Job Interaction and Interfaces
This role interacts with internal staff in: Sales, Finance, Forecasting, Planning, Regulatory, Packaging Design and Development, Quality, Contracts, Portfolio & Business Development. Externally this position interacts with: Food/Drug/Mass Retail Partners, 3rd Party Partners.
Job Responsibilities
? Deliver the financial targets for the division by driving the base business private label growth through flawless operational execution while identifying areas for growth and expansion
? Establish an internal Brand Marketing capability to support the growth of Habitrol® Nicotine Patch Franchise.
? Collaborate with sales force to develop programs that are in line with strategic direction of division; leveraging these programs to support market expansion.
? Establish and follow the implementation of brand strategies and tactics with internal team; analyze feedback, and propose changes and improvements when necessary.
? Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the Category, companies, and competitors’ products.
? Design market research projects to assist in product positioning, where appropriate, for existing private label portfolio as well as branded Habitrol® Patch.
? Lead activity related to annual budgeting process for product portfolio. Assist with the development of the annual marketing plan and for controlling advertising and promotion in accordance with the annual marketing plan.
? Responsible for preparing product forecasts, and constantly monitoring inventory levels held at UPS including liaison with production (locally and globally) to ensure supply timelines.
? Direct all aspects of pricing for new and in-market products. Identify key opportunities to maximize price and throughput margin to maintain existing business and/or secure new business. Create business models for the need for cost improvement projects and identify the need for product rationalization to eliminate unprofitable SKU's or products.
? Manage an OTC Marketing Team; Plan and coordinate new product launches; Ensure department deliverables integrate with Sales Team
? Portfolio development; Evaluate market opportunities for profitable portfolio expansion
? Coordinate and participate in trade shows
o ECRM, NACDS, PLMA, Retailer Specific
o Booth and graphics design
o Work with Sales to customize meeting presentations
Education & Experience
Bachelor’s degree (and preferably an MBA) with 10+ years of overall Private Label / Brand Marketing management experience within in Consumer Health; 3 to 5 years of Brand Management a plus.
Business Understanding
Strong financial, analytical and business development experience. Strategic planning and ability to interface with entry level to senior level management.
Behavioral Skills
Decision making, influencing and negotiation skills, team leadership skills, presentation skills, strong written and verbal communication, delegation
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