The Director, Non-Paid Media position reports to the Executive Communications Director. The person hired for this position will be responsible for gaining valuable non-paid media exposure that tells the story of completely integrated client campaigns, client product launches and important initiatives, and delivers visibility for the agency in the industry.
We’re looking for an inspirational leader who will fit in with our ideas-driven culture and continue to lead us to the next level of media excellence. We need someone who can take a big picture view of the media industry and our clients’ business, lead the team in the right direction, and communicate the vision to our clients with passion and integrity. Importantly, this person will also partner internally with our Creative Directors, Strategic Planning, and Account Service teams.
This person will be able to instantly demonstrate their understanding of building non-paid media communications plans, work closely with peers across the agency to advance-plan, integrate, align, and anticipate the non-paid exposure opportunities a great idea will command. This person will appreciate the research and measurement tools available to measure results, and bring with them measurable experiences we can learn from and adapt to our clients’ needs.
This position will be transitioning from Los Angeles to Dallas in approximately 18 months.
Candidate Experience Should Include
12+ years of experience in fields such as public relations, promotional, and marketing communications.
Established editorial and journalist relationships – with a proven, successful approach to get the story told.
Proven experience in a leadership role – managing a media team, running a department, client leadership.
Some Agency, and Automotive experience needed and/or like brand of scale/size, as well as experience with global or multi-national companies.
Leadership: A charismatic leader to whom people are naturally drawn, and representative of the agency and client to the industry.
Strategic Vision: A big-thinker with a strategic mindset who thinks in terms of business, brands and ideas, not just media.
Creativity: Someone who can contribute creative content and contextual ideas at the highest level, inspiring confidence in our media team.
Team Player: Someone who can check their ego at the door and fit into the Saatchi LA culture.
Presentation and Writing Skills: An adept communicator who is equally comfortable presenting in the board room and building out multimedia presentations.
Roles And Responsibilities Include
Lead the development of PR and EM programs that generate measureable results of the client’s products and initiatives. Create brand visibility metrics to track the impact of PR and EM programs.
Bring forward solid and well-established relationships with commercial influencers, including industry journalists, reporters, writers/editors, bloggers, thought leaders and association members – all to advance opportunities for non-paid media impact.
Develop and implement award, speaker’s bureau, and bylined article programs.
Partner with the new media, technology and marketing teams to develop smart, strategic and long-term strategies.
Provide leadership to and for any external non-paid agency resources
Ensure the highest quality of strategic and tactical PR and EM plans, including the alignment of messaging and positioning for products and initiatives.
Manage the work output and career growth of a highly skilled six-person team of PR and EM professionals.
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