Oversee, direct and initiate analytical support for the consumer marketing online initiatives including HBO.com, Max.com, branded digital platforms, mobile applications and HBO shop. Oversee, direct and initiate the analytical support for the GO marketing online activities including HBO GO Max Go HBO/MAX on Comcast Xfinity, GO mobile applications. Oversee and conduct custom analyses with regard to overall online analytical research such as video streaming/downloading and competitive intelligence.
PRIMARY RESPONSIBILITIES:
Work with DP to ensure smooth tracking implementation and ultimately accurate reporting; from creation of business requirements through testing implementation
Work with the product teams on developing the ability to report on upcoming enhanced TV, game consoles, connected TV HBO initiatives
Coordinate with the other areas in the HBO research team to ensure a cohesive research strategy for the online space and the ability to track program performance across the various platforms
Manage digital analytics budget; including the negotiating the costs and working through contractual process with HBO legal as well as seeking perspectives and cost savings with other TW divisions
Manage 3 direct reports. Ensure that the reports have proper training to expand and enhance their practical knowledge for the business
Develop expertise on online measurement tools and suppliers. Recognize and develop meaningful methodologies and metrics to measure usage.
Work with Nielsen to integrate online measurement with traditional reporting tools. Requires developing new research systems, metrics and reporting
Develop and approve the release of all regularly distributed reports
Ensure that the principals of HBO’s Data Governance are applied, monitored and updated accordingly for HBO’s digital footprint
Represent HBO’s interests on a variety of outside working groups – CTAM, CIMM and DAA.
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