NBC Connecticut is looking for a Creative Services Director to lead the strategy and execution of our station branding, marketing and promotional campaigns. The successful candidate will ensure that all platforms are consistent with the station image. This role will also produce and schedule on–air promotion campaign spots, including brand, image, news promotion, syndicated, local and network program episodic promos. In summary, the role is charged with developing and showcasing the creative content in the marketplace that will help grow and retain consumer groups and increase viewership.
Essential Functions
Develop creative marketing strategies and plans to define the brand, build awareness and drive viewership for NBC Connecticut.
Work with Research to develop consumer insights and translate those insights into market needs that inform content, product development, and creative brand communication.
Manage day-to-day details on the advertising campaigns.
Develop and execute strategy to grow NBC Connecticut’s social, mobile, and online audience.
Responsible for developing and managing success metrics with research and analytics.
Produce or direct the production of promotional announcements. Supervise and confirm the on-air scheduling and placement of internally and externally produced promotional announcements.
Coordinate creative activities between the station and any advertising agency, including development of media strategies and campaigns designed to improve the station's audience base, community image and ratings. Supervise the placement of the station's advertising in other media.
Ensure strong collaboration with NBC Connecticut news, sales and other departments as appropriate and necessary to achieve success.
Manage a staff of producers, graphic artists and editors.
Qualifications/RequirementsBasic Qualifications:
Bachelor’s degree required.
At least 3 years of experience including: managing a team, strategic planning, writing, producing and/or editing broadcast or cable news and/or online environment.
Prior experience working in a news-oriented business
Eligibility Requirements:
Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
Must be able to work flexible hours including weekends, holidays and overnights.
Must have the ability to work any of a 24 x 7 shift
Must be willing to work at the station in West Hartford, CT.
Must be willing to submit to a background investigation.
Must have unrestricted work authorization to work in the United States.
Must be 18 years or older.
Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program
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