The Director of Marketing will define and lead the marketing strategy for the processing businesses Our Processing division which provides processing solutions for OTC derivatives, FX, syndicated loans. He/she will help define the overall go to market approach and be accountable for driving the business through innovative and compelling field marketing activities.
Duties & Accountabilities
Responsible for development and execution of integrated marketing plans that support the growth of the processing business.
Create and execute marketing programs that support the business objectives
Identify and articulate key strengths of the business and unique capabilities in all marketing and communication materials
Work with product and sales teams to understand business requirements and articulate go-to-market strategy, positioning and messaging for new and existing products within the processing business
Manage the and execution of launch plans for new products, including campaign strategy and/or alignment with existing offerings
Create thought leadership, case studies, presentations, brochures and other vehicles for use in internal and external channels.
Develop sales enablement programs to communicate product and service value propositions
Partner the broader marketing and communications team event coordination, planning and execution of customer and trade show events, digital strategies and public/analyst relations
Track, measure, analyze and refine program activities and effectiveness
Business Competencies
Education and experience
Deep knowledge of the financial services industry
12+ years experience with a BA, BS or equivalent
Commercial awareness
An understanding of global financial markets, current issues and competitive landscape
Ability to negotiate contracts and foster relationships with key suppliers
Management requirements
Credibility to influence and impress at senior level
Personal Competencies
Personal impact
Track record of driving excellence
High level of creativity, ability to think “outside the box”
Exceptional energy, drive and stamina
Strong time management skills and ability to effectively multitask
Strong work ethic
Communication
High standard of verbal and written communication with internal and external audiences
Solid presentation skills
Savvy relationship building skills
Teamwork
Ability to manage and prioritize multiple projects
Strong team player able to manage and lead people through strong influencing and persuasive skills
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