Create, manage and execute high growth marketing strategies that will drive customer acquisition and upsell/retention to new levels based on thoughtful messaging that captures our compelling value proposition.
Manage the strategic and day-to-day aspects of the company’s SEM, SEO, mobile, display, affiliate programs – ensuring related lead targets and related reporting and timing, CPL/A goals, CAC, and budgets are managed proactively.
Manage channel-source input and lead list acquisition plan (including management of primary and alternate sources, creative non-traditional approaches, as well tracking related cohort yield, effectiveness and yield testing, and ensuing, iterative best practice approaches.
Manage campaigns across channels including all customer touch points (e.g., blog, website, social networks, etc).
Work closely with executives, Sales leadership and sales team members on a continual basis, including weekly reviews
Desired Skills and Experience
7-10+ years of experience in progressive acquisition/leadgen/demandgen marketing roles
University degree required, MBA preferred
Experience creating and leading the acquisition marketing efforts within a B2B software model (should be SaaS-based) during a growth phase
Experience with lead acquisition, demandgen, prequal and databse/list management, and digital campaign management supporting a SMB focused sales organization
Exceptionally well versed in all things Salesforce, as well as Marketo
Hands-on and leadership roles in digital analytics, business modeling and forecasting for a B2B Sales org
Proven strategy, leadership and mentoring capabilities
Fluent in the latest marketing technology platforms as well as how to integrate them for ever-optimizing results.
Excellent verbal communication and analytics skills
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