Job Description
Drives revenue and gross profit growth of the company's products through by marketing products through clearly defined resellers and targeted to specific types of consumers. A key measurement of this role’s success will be increased sell-through of key product lines.
Core Functions
Develops and executes all marketing strategies and tactics
Branding, advertising, consumer and customer messaging, collateral materials, website design, and all other efforts
Collaborates with the president and his team to identify objectives and strategies in order to grow short-term and long-term goals.
Sets monthly, quarterly and annual marketing plans for growth
Works with the management team to develop strategies to improve market share in all product lines
Specifically works with the VP of sales in increasing market share
Sets pricing for maximum profitability
Differentiates current products and develops new products.
Establishes clear ways to increase demand for GAMMA products, Educates customers and consumers on key product differentiation
Works with VP of R&D and other executives to create new products for existing or adjacent markets
Product Launch management
Develops and enforces wholesale and retail pricing
Sets wholesale pricing structure plus incentives for growth and partnership
Sets retail pricing, advertising policies
Develops and direct market research, competitor analyses, strategic alliances
Define and direct marketing research for product development and placement, and lifecycle management
Study competitors for threats and opportunities
Look for partners and allies to leverage relationships
Define and direct customer interactions
Defines look and feel of mailings, boxes, and all points of customer contact
Teamwork and Leadership
Ability to quickly develop internal and external relationships and partnerships
Must have an executive presence / bearing
Great Listening skills
Reporting
The Director of Marketing will report directly to the President & CEO
Wednesday, October 07, 2015
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