Director Marketing Comcast New York City

Job Description
The Marketing Director Will Be Responsible For

Work with senior management to refine the Visible World brand strategy such that Visible World and AudienceXpress assume strong, competitively differentiated, sustainable positions within the targeted TV advertising marketplace without creating channel conflict.
Provide Visible World and AudienceXpress salesforce with product support, including presentations, demos and videos that convey the value proposition, benefits, features, and unique selling points.
Generate leads through a variety of tactics including the use of content, webinars, emails, events, and digital advertising.
Plan and execute Visible World and AudienceXpress participation in trade shows and industry events.

Benefits

Create engaging content that informs target audiences of Visible World/AudienceXpress solutions, strengths, capabilities, and benefits. This content includes:

Presentations for prospective clients, investors, analysts, and attendees of industry events
Leave-behind materials for client calls
Blogs
White papers
Webinars
Articles for trade publications
Website content
Informational videos and podcasts
Increase awareness, consideration and preference for the Visible World and AudienceXpress brands through
Coordination with Visible World's PR firm
Publication of articles or Visible World mentions in online and offline industry publications
Presence at trade shows and other appropriate industry events
VW's digital marketing activities
Website
E-mail campaigns
Blogs
YouTube channel
Presence in professional social websites (e.g. LinkedIn)
Search engine optimization and search engine marketing
Display advertising
Direct 1-2 marketing professionals who will focus on execution related to the above objectives
Success Measures

The Marketing Director Is Succeeding In This Role If

Visible World is achieving its revenue goals in Visible World and AudienceXpress businesses
Visible World's competitive share of voice in the area of targeted TV advertising increases
Visible World/AudienceXpress online favorability sentiment is rising
Awareness, consideration, and preference for VW/AX is increasing among decision makers in cable MSO's, cable networks, advertisers, agencies
Chairman, CEO, President/COO, EVP of Visible World, and President of AudienceXpress report a high level of satisfaction with marketing services.

Requirements

BA or BS required.
8+ years of corporate marketing experience
Experience managing a group of marketing professionals
Marketing Strategy-experience implementing and executing corporate marketing strategy
Event Management-experience coordinating trade shows and related marketing collataral
Digital Marketing-experience developing and enhancing corporate digital marketing initiatives
Relevant industry experience in AdTech or Media & Television