Job Description
The Account Director is a decision maker dedicated to a major piece of business in the agency and – in conjunction with the SVP, Client Partner, ISO - holds significant accountability for the account. He or she needs to understand the client’s business, its engines of profitability, the competitive landscape, the challenges of the category, the internal politics of the client organization, and more.
The role of Account Leadership is to drive Moxie’s business forward and to provide alternative ways to innovate against the client’s objectives.
Major Tasks, Responsibilities and Key Accountabilities
Overall
· Ensure the overall health of the business (client satisfaction and profitability to Moxie)
· Uncover opportunities and grow business through thought leadership, client/category expertise and consistent delivery of good work.
· Focus on deepening client trust and broaden the agency’s purview/stature within the client organization
· Serve as an expert on the client’s business and industry (including direct and indirect competitors)
· Lead client presentations for new initiatives with cross-functional experts
· Lead integration with partner agencies
· Provide POV as the work goes into the engine at major milestones and when it becomes the final product to determine if it delivers on the objectives and strategy set forth initially.
This includes providing unadulterated feedback and input to the client on how it is being pushed through their organization.
· Serve as ombudsman (i.e., intermediary between agency and client, representing the broad scope of interests)
Investigate and assuage client concerns related to agency and work to resolve them with the appropriate cross-functional leads
Identify and communicate organizational or business roadblocks on client side running counter to agency interests
· Present key category and out-of-category best in class examples of innovation, programs and trends to inspire the internal team and clients
· Involve the marketing team to understand the work the team is developing and to determine its potential for external and internal use, including case study worthiness
· Showcase Moxie’s work internally and externally (at all levels and on more than just creative work to agency and client)
Internal-Moxie
· Ensure agency personnel are updated regularly on client’s business
State of the business with full team on a quarterly basis along with a review on how the team is functioning, delivering, excelling, having challenges, to continually better the overall relationship and team.
Provide Quarterly review to Executive Management Team
· Connect, organize, and lead cross-discipline team meetings
· Provide final approval on key initiatives, presentations and work output
· Forecast revenue with Finance team
· Collaborate with project management team on major fee negotiations and upcoming work
· Manage, mentor & develop staff of Client Partners and/or Associate Client Partners
· Oversee development of Input Briefs for major initiatives with Client Partner team
· Develop staff through performance management and consistent feedback.
· Identify development opportunities for members of the Client Management team to help them work toward their professional goals
· Lead the development of client black book and ensure it is being maintained by the rest of the team (nuances, business challenges, competitive, engines of profitability, CRM tool, etc)
· Identify key programs that should be showcased and ensure team is drafting case studies for recent work
· Promote an open working environment where opinions, views and ideas can be shared
· Active involvement in Moxie, Zenith Optimedia and externally throughout the industry
· Other responsibilities as assigned
Job Requirements
May require overnight travel up to 30% to 50%
Education Required
Bachelor’s degree
Years of Relevant Experience
7+ years of relevant digital experience – needs to include account management, and/or brand management, marketing, advertising
3+ years of experience with team management and staff development
Experience in one or more of the following categories: Wireless, Consumer Electronics, Entertainment, Retail, e-Commerce
2+ years experience in an agency environment with a mix of digital and traditional
Preferred Qualifications
Cross-functional experience (technology, mobile, social, finance, media, creative)
Understanding of, and experience with, enterprise e-commerce solutions (Oracle, Adobe)
Telecommunications industry knowledge or experience
Branding as well as direct response experience
Knowledge, Skills, Abilities & Competencies
Ability to manage multiple clients or lines of business with revenue between $5mm - $15+mm
Enthusiasts of the brand and wireless/retail category
Must be passionate about e-commerce and the digital space
Embody a competitive spirit for both Moxie, our clients, and doing innovative work
Confident and authoritative while also genuine and authentic
Ability to form genuine relationships internally and externally
Good intuition
Experienced and tactful communicator
Internally and Externally
Formal written, informal written, verbal – must be able to “hold your own” in high-pressure conversations both internally and with clients
Ability to communicate complex information in easy-to-understand terms
Diplomatic in providing strong POV and making difficult decisions
Able to work with broad spectrum of people - senior to junior level, multiple mindsets (internally and externally)
Experienced in crisis and issue management across multiple client levels
Skilled in commanding attention when presenting to senior level clients and large room of people
Ability to inspire people to do great work
Ability to sell a point of view or ideas through storytelling
Ability to manage multiple client levels and navigate different client agendas