Job Description
The Director Product Marketing will be an expert on positioning the portfolio of Marketing Cloud products. He/she will be responsible for developing messaging and working with Sales, Sales Enablement and Field Marketing to design and deliver materials to educate our Sales team and other customer-facing organizations on how to position Marketing Cloud products and their value proposition. He/she will be extremely hands-on in developing content for sales training and field enablement and in creating assets that help our sales team generate and close pipeline.
The Director Product Marketing will be a Marketing Cloud evangelist who is comfortable presenting to small and large groups and generating excitement and share of mind within our Core sales team. This role can be based in San Francisco or Indianapolis. YOUR IMPACT: * Partner with the Product and Market Readiness teams to develop enablement strategy and plans for various audiences (Marketing Cloud sales, Core sales, SRs and BDRs, Solution Consultants, Customer Success team etc.) based on understanding of each audience enablement needs and product roadmap/priorities * Create compelling content, messaging and visual presentations that helps our Sales team create and close pipeline * Present and deliver content to various audiences * Work with other members of the product marketing team to ensure creation of content that is compelling and on message with product goals * Manage product marketing assets used to educate and evangelize our products across Core and Marketing Cloud sales teams (e.g., Chatter page, SAVO, etc.) * Track and measure impact of enablement efforts and identify opportunities to improve the quality and methods of what the product marketing team produces
MINIMUM REQUIREMENTS: * 7+ years of experience in Product or Corporate Marketing * Experience with, knowledge of and passion for digital marketing * Exceptional communication, story-telling and presentation skills with the ability to tailor messaging to different audiences and different functions; ability to take complex and make it simple * Proven track record in crafting compelling positioning * High energy, charismatic, innovative, creative * Strong relationship-building, problem-solving and strategy skills * Dynamic confident personality with ability to successfully drive projects with minimal guidance and present to senior management * Self-motivated and thrives in a fast-past environment
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Sunday, September 20, 2015
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