Director - Oncology - Merck - Cokesbury

Job description
Responsible for managing a team of Associate Directors and Senior Specialists in the development and delivery of promotional campaigns and resources that achieve behavioral objectives and drive business results.


Works closely with oncology Global and US Brand Leaders to align business priorities and translate strategy into execution, across all promotional channels (personal, remote and digital), Ensures that promotional work commences with a deep understanding of Oncology customers and their needs, and that customer insights are thoughtfully incorporated to create clear, credible and compelling customer engagements. Manages the delivery and execution of an integrated promotional plan for each Oncology brand, and ensures that promotional resources are compliant with applicable Global and US regulations and Merck policy.

Core responsibilities include:

Leads the Oncology Multichannel Promotion Team, providing direction and oversight for KEYTRUDA promotional activities, as well as, cross-franchise promotional assets. Shapes the communication strategy for assigned brands and demonstrates deep understanding of customer channel preference and executional segmentation.
Team Leadership: Demonstrates strong leadership behaviors to create a high-performing, highly engaged team. Coaches direct reports to develop, maintain compliance, and increase effectiveness and efficiency. Strategically manages Talent. Proactively identifies issues/risks and works quickly to implement solutions. Facilitates fast, disciplined decision-making (strategic and executional). Leads promotion team to develop and execute promotion plans that are (1) integrated across customers and channels (2) that have detailed objectives and metrics plans and (3) that data is analyzed and plans are refined based on performance to increase return on investment.
Transformational Leadership: Sponsors and drives Strategic Initiatives to improve business results, customer experience and compliance. Operates flawlessly across hierarchical lines in Marketing, Sales and Regional affiliates.
Agency Management: Manages agency partnerships to ensure deliverables are of high quality and aligned to strategic objectives, timelines are achieved, and teams are collaborative and efficient. Accountable for the integration and proficiency of the Agency model for Oncology, and leads any future evolutions.
Planning and Financial Management: Leads Annual Budget Planning Process for the Oncology Multichannel Promotion Team, encouraging focus on Promotional Effectiveness, Customer Journey mapping and Innovation. Maximizes the effectiveness of the promotional budget consistent with financial and procurement guidelines. Manages the budget to EA.

Desired Skills and Experience
Education Requirement:

BA/BS in Business, Marketing or other related disciplines
MBA/MS Preferred
Required:

Minimum of 5 years in Promotion management, in the Pharmaceutical or Biologics industry (e.g., Brand Managers with Promotion experience, Advertising Agency, Marketing Communications Center of Excellence)
Minimum of 7 years in Marketing, in the Pharmaceutical or Biologics industry (e.g., Brand, Customer or Channel marketing). Demonstrated ability to develop and execute marketing strategy.
Minimum of 4 years of People management experience.
Experience in US and Global roles / functions.
Launch experience in Marketing, Sales or other commercialization roles.
Success in cross-functional leadership: ability to work across divisions and functions to ensure that work progresses effectively and efficiently
Preferred:

Excellence in collaboration and driving results with International affiliates and offices.
Mastery in communication (interpersonal and written communications).
Knowledge in process development and optimization
Oncology experience
Demonstrated leadership skills: ability to drive decision-making and results, ability to meet both the needs of the business and the needs of the customer, courage and candor.

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