Director - Marketing - Johnson & Johnson - Cincinnati

Director, Marketing – HARMONIC® Brand is responsible for developing and managing brand strategies for the HARMONIC® portfolio that includes both new and reprocessed devices as well as capital and accessories to support both the HARMONIC® and ENSEAL® portfolio for the US region. Position reports to the Sr. Director, Marketing – Energy Platform.

Responsibilities may include: Leading, developing and mentoring a team of 3 direct reports as well as rotational associates as necessary to support key brand initiatives. Develop brand priorities, portfolio optimization and pipeline strategies to drive increased adoption, share growth and expansion of HARMONIC® devices. Develop and execute marketing strategy and plans (positioning, targeting, product, place, price and promotion) to achieve specific marketing objectives/outcomes. Develop a roadmap and realign all HARMONIC® brand pricing and contracting approaches to support brand strategies. In addition, serve as the overall pricing and contracting lead to ensure that HARMONIC® brand decisions support the broad US Energy portfolio and the overall Ethicon approach as necessary. Develop product portfolio strategy and communicate pipeline priorities to the Global Strategic Marketing team to ensure that the planned HARMONIC® multi generation product pipeline (MGPP) meets key US needs as well as elevate HARMONIC® MGPP recommendations to the US Regional Leadership Team. Partner with internal and external companies as well as build strong enterprise enrollment to support Energy’s growth strategy. Agency relationship and strategy lead to enable team members to drive promotional and messaging campaigns for the HARMONIC brand (and Enseal brand as appropriate). Requires extensive shaping and connection to navigate a high level of complexity within the energy category. Includes liaison responsibility with the J&J office of sustainability and the Enterprise solutions group. Influence large cross functional teams and implement brand and enterprise programs in partnership with cross-functional partners (e.g. Global Strategic Marketing, Commercial Operations, Sales, Quality, Healthcare Economics / Market Access, Corporate Communications, etc.)

A Bachelor’s degree is required, MBA is preferred. A minimum of 10 years of business experience is required. A minimum six years marketing experience is required. Prior brand management experience is highly preferred. Prior product launch experience is highly preferred. Prior experience with services and capital equipment is preferred. Familiarity with Medical Device Products is preferred. Familiarity with Advanced Energy devices and related surgical procedures is preferred. Strong interpersonal and collaboration skills are required. Demonstrated marketing skills creating value propositions, strategies, and plans that succeed in a dynamic market are required. Up to 40% travel is required.

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