Director - Brand & Interaction Planning - Rosetta - San Francisco

Job description
We are looking for a unique individual to join our growing team of strategists and planners.

Are you of muscular intellect and do you instinctively defy mediocrity in what you achieve and how you achieve it? Do you refuse to be defined by others and bristle under the expectations of the meek and well behaved? Do you understand and believe in the potential of deep customer empathy to unlock insights that spark creative solutions to tough and complex problems?

And while you’re insatiably curious, do you have the rigor in thought to bring disparate data together to generate ideas and strategies that are actionable and generate tangible results?

Do you bring the digital acuity to think through the implications of the technology and data underpinnings of digital marketing? And even though you are digitally savvy, are you keen on considering the multidimensional, digital and analog, nature of modern life?


And do you tell great stories?

If this sounds like you, then apply for this position.

Here’s more info about our selection criteria:

Strategic thinking


You think about, write and champion strategies that span the entire digital ecosystem.
You are adept at analyzing and synthesizing broad, cross-business or cross-discipline information to generate significant insight—not just observations. You can see the forest through the trees in fast-changing, dynamic environments.
You are comfortable using qualitative and quantitative research to filter the gray areas of human attitudes and behavior into concrete direction for our teams to pursue. You have gleaned insights from primary and secondary research, plus online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools.
You’ll bring a talent for abstract thinking, spotting trends and patterns, an innate curiosity and insight into human behavior, an instinct for popular culture, plus a nuanced understanding of creative work.



Collaborative nature and communication skills


You work well with cross-functional teams, often dispersed across time zones. You thrive in helping people from different cultures and backgrounds understand new things. You give others a voice.
You are willing to passionately champion what you think is right, but you also have enough confidence in your intellect to know that others can have valuable points of view that differ from yours. You know how to listen openly and actively, to hear what is said and what is not said in a conversation.
You write with concise precision. You speak with confidence. You do not create presentations that are death by a thousand bullet points; rather, you understand how to create (and edit) presentations that bring different voices together into a cohesive and compelling story.
You are comfortable presenting to, and engaging with, people at all levels of an organization—from first-time employees to C-level executives.



Additional Information
Strategic interaction and brand planning skills


You can show us examples of succinct and compelling creative briefs.
You’ve initiated, managed and led the formation of deliverables such as personas, customer journeys, communication architectures, interactive/connection/touch-point plans, brand audits, brand stories and manifestoes, brand messaging, brand architectures, brand positioning strategies, campaign plans, etc.
You have investigated and brought forward new strategy methodologies and tools.
You have developed and moderated client workshops with C-level and senior management.
You have participated in the RFP and pitch process, working in conjunction with new business teams, creatives and others.
You have authored POVs and other thought leadership pieces that prompted rich discussion with colleagues as well as current and prospective clients.
And you embrace ambiguity rather than grumble about it.

Desired experience

You probably have gained 5-10 years of experience in advertising planning, brand strategy, consumer insights or other fields pertaining to digital strategic planning. You’ve likely worked at some top agencies (big or small), but you might bring client-side experience as well. Ideally, you’ve worked with technology and/or telecommunications companies.

You’ll have at least a bachelor’s degree in a field that honed your ability to think critically and communicate persuasively and concisely.

We are looking for a unique individual to join our growing team of strategists and planners.

Are you of muscular intellect and do you instinctively defy mediocrity in what you achieve and how you achieve it? Do you refuse to be defined by others and bristle under the expectations of the meek and well behaved? Do you understand and believe in the potential of deep customer empathy to unlock insights that spark creative solutions to tough and complex problems?

And while you’re insatiably curious, do you have the rigor in thought to bring disparate data together to generate ideas and strategies that are actionable and generate tangible results?

Do you bring the digital acuity to think through the implications of the technology and data underpinnings of digital marketing? And even though you are digitally savvy, are you keen on considering the multidimensional, digital and analog, nature of modern life?

And do you tell great stories?

If this sounds like you, then apply for this position.

Here’s more info about our selection criteria:

Strategic thinking

You think about, write and champion strategies that span the entire digital ecosystem.
You are adept at analyzing and synthesizing broad, cross-business or cross-discipline information to generate significant insight—not just observations. You can see the forest through the trees in fast-changing, dynamic environments.
You are comfortable using qualitative and quantitative research to filter the gray areas of human attitudes and behavior into concrete direction for our teams to pursue. You have gleaned insights from primary and secondary research, plus online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools.
You’ll bring a talent for abstract thinking, spotting trends and patterns, an innate curiosity and insight into human behavior, an instinct for popular culture, plus a nuanced understanding of creative work.

Collaborative nature and communication skills

You work well with cross-functional teams, often dispersed across time zones. You thrive in helping people from different cultures and backgrounds understand new things. You give others a voice.
You are willing to passionately champion what you think is right, but you also have enough confidence in your intellect to know that others can have valuable points of view that differ from yours. You know how to listen openly and actively, to hear what is said and what is not said in a conversation.
You write with concise precision. You speak with confidence. You do not create presentations that are death by a thousand bullet points; rather, you understand how to create (and edit) presentations that bring different voices together into a cohesive and compelling story.
You are comfortable presenting to, and engaging with, people at all levels of an organization—from first-time employees to C-level executives.

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