Saturday, December 13, 2014
Director - Lead Generation - SAP - San Francisco
Job description
Reporting to the Senior Director, Global Business Development, the Director, Lead Generation- Americas (aka-Americas Business Development Director) will lead the daily activities of the Human Capital Management (HCM) Business Development (Lead Generation) team.
You will have a proven track record of planning, executing, measuring and refining effective telephone-orientated Lead Generation / Business Development programs that supports the pipeline coverage goals of the Americas sales and marketing organizations.
You will manage, coach and support the day-to-day activities of the Business Development Reps (BDR’s) while being responsible for achieving specific activities tied to pipeline coverage and sourced revenue performance targets.
You will have experience in teaming with regional sales and marketing leaders to support outbound lead generation initiatives while ensuring effective prioritization of inbound and campaign response management. You will be experienced in monitoring and analysing the effectiveness of demand generation activities and how these translate into pipeline contribution, progressed pipeline and influenced bookings.
Responsibilities:
Foster a winning team environment to meet and exceed qualified appointments, new business opportunities, pipeline contribution and sourced bookings quota.
Monitor and analyse performance against outlook plan and over past performance to make and implement recommendations for optimization to maintain high-growth and competitive edge.
Ongoing communication with sales and marketing leaders regarding new and nurtured pipeline performance with planned course corrections.
Continually assess telephone-orientated lead generation campaign and marketing program effectiveness to determine successful growth investment areas, message optimization and decreased focus.
Effective prioritization, monitoring and follow-up of inbound inquiry traffic from various mediums to increase pipeline coverage.
Jointly influence regional marketing campaigns and inquiry volumes you will need and localized marketing assets to optimise your team’s performance.
Desired Skills and Experience
Stability – a history of intelligent career decisions that resulted in wildly successful tenures.
Direct experiences as an Inside Sales or Business Development / Lead Generation Representative and experience of building and leading a high-impact Internal Sales team within the value-based software / SaaS / Cloud arena.
Proven track record of leading and motivating a highly effective internal sales team through hiring and retaining “A” players to consistently achieve pipeline contribution performance targets in a non-scripted approach.
Plan daily, weekly, monthly and quarterly activities while effectively monitoring performance levels and results.
Proven self-starter with the ability to work in a high-growth rapidly changing marketplace.
Ability to provide clear direction and direct feedback through job setting which encourages growth and personal development in others, ensuring information and resources are available to optimize success.
Fluent in recognizing inside sales / lead generation process methodologies which you can coach others.
First class communication skills, written and verbal with the confidence of public speaking with strong English language capability.
Strong analytical skills to mentor data capture and use of reporting tools to track performance while providing accurate and timely management reports on team and individual performance.
High attention to detail with excellent verbal and written communication skills.
Strong organizational and personal skills to successfully communicate with internal and external customers.
Self-driven, motivated and results orientated.
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