Monday, November 24, 2014
Senior Director - Brand - Ironwood Pharmaceuticals - Cambridge
Job description
Position description:
We are seeking a senior manager and brand management innovator who will drive successful product launches. The successful candidate must be a strategic thinker and analytical professional with proven leadership skills. This individual will lead the implementation of innovative, science-based marketing and communication strategies for linaclotide and additional brand(s) with global partners, and will manage the strategic and tactical elements of the brand and related marketing programs. This position will report to strategic marketing and brand management leader.
Responsibilities:
Lead the brand planning effort, including the design and implementation of innovative, science-based marketing and communication strategies;
Execute the brand product launch strategy and activities;
Collaborate and build alignment with internal and external business partners;
Design, propose, and monitor the communication architecture and the marketing mix;
Manage the execution of strategic and tactical marketing plans, product messaging alignment, and forecasting for the brand;
Build an effective collaboration with internal functional experts (Development, Regulatory, Sales &, Payer teams, Project Management, Compliance) to create a high performing brand team;
Lead the day-to-day interface with U.S. and global commercial partners;
Manage product life cycle.
Requirements:
7+ years of pharmaceutical or biotech industry experience;
Proven experience launching multiple products within the pharmaceutical or biotech industries;
Proven experience in designing innovative marketing and communication strategies, leveraging digital media as one of several communication channels;
Proven management experience including experience with budgeting process, strategic and tactical planning, performance management, and project management;
A passion for brand management, customer service, and excellence;
Ability to think strategically by identifying and analyzing consumer and market insights and translating these into effective strategies;
Strong leadership, planning, and exceptional project management skills;
Excellent oral, written, verbal communication, interpersonal and presentation skills;
B.A./B.S. degree required; advance degree preferred.
Ironwood Pharmaceuticals is an equal opportunity employer welcoming diversity in our workforce.
Ironwood Pharmaceuticals is an equal opportunity employer welcoming diversity in our workforce.
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