Director - Marketing - Occidental College - Los Angeles

Job description
Reporting to the Vice President for Strategic Initiatives, Marketing and Communication, the Director of Marketing will be responsible for creating an overall vision for promotion of the College based on the strategic plan and mission. The director will oversee a team that includes a graphic designer, social media manager, and web content strategist. Working closely with the director of communications and the VP, the director will focus on brand development and reputation building, as well as think creatively to design strategies to promote faculty and student work and events both within and beyond the campus.

In conjunction with the institutional research office, the director will oversee market research activities (e.g. surveys, qualitative interviews, etc.), and implement a regular research schedule from which s/he can make recommendations for messaging. As part of the marketing and communications team, the director will be a leader in the continued development of a visual identity program for the College, and work closely with various departments on campus to assist in delivering the Occidental message effectively. The director will also work closely with partners to determine scope and extent of advertising activities for the College via online, radio, and other media. The director may also be called upon to participate in a variety of other marketing and communications support.


Desired Skills and Experience
Bachelor’s degree required, advanced degree preferred (or equivalent combination of education and experience), and 5-7 years of progressively responsible experience in marketing and communications. Ability to think creatively, work as part of a team, and create support for ideas and recommendations is required. Outstanding written and oral skills are required. Experience in higher education or other non-profit organizations strongly preferred.

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