Director - Market Research - HBO - New York

Job description
OVERALL SUMMARY:
Responsible for proactively identifying and addressing key strategic and tactical issues related to the HBO and Cinemax brands and platforms (i.e. OD, GO) for both HBO/Cinemax and major distributors. Serves in a consultative role by partnering with senior management and key client groups, including: Digital Network Distribution (DND), Product Development, Marketing, Audience Research) to assess and define business issues and priorities.

Directs the development and execution of primary research efforts related to HBO and Cinemax brand, platforms and business strategies. Synthesizes learnings across sources (custom and syndicated research) to provide thought leadership to management through regular strategic communications regarding the strength of our offerings and their impact on subscribers and thus the overall business. Offers focused, actionable and timely recommendations on key issues that will enable informed decision-making and help achieve and measure success against business goals.

PRIMARY RESPONSIBILITIES:
1. Direct and oversee the qualitative and quantitative research efforts related to the areas of product development and marketing for HBO on Demand (OD) and MaxOD, HBO/Max GO, Affiliate needs and Target Marketing (i.e. Hispanic, AA, College, etc.)

Consult with senior management across client groups to determine business priorities and goals
Identify cross-departmental opportunities for developing and sharing research (including partnering with Audience Research, Sales Analysis, Digital Analytics)) and facilitate strategy development to work toward a more cohesive overall product and brand strategy.
Maintain regular communications with clients to ensure current needs are being addressed and to be able to anticipate future issues
Ensure consumer and marketplace insights are applied to and leveraged in strategic planning to generate effective evolution of marketing initiatives and strategic innovation for the brand
2. Lead the design and execution of all primary research for client groups:
Determine strategic objectives for each study
Approve requests for proposals and research vendor selection
Approve survey design and methodology (including target groups, sample size and survey specifications)
Maintain awareness and understanding of existing research methodologies and look for innovative research techniques and analyses
Provide leadership for improving the productivity and impact of marketing research tools, methods and processes
3. Ensure quality, timeliness and actionability of research analyses and presentations including:
Interpreting research results with objectivity
Communicating and presenting results to clients and senior management on a regular basis and offering strategic recommendations
4. Manage budget lines related to HBO and Cinemax research to maximize cost effectiveness of research

5. Contribute to departmental goal-setting and elevating the role of Market Research within the company

6. Manage one direct report.

REQUIREMENTS:
Strong analytical and problem-solving skills in order to identify opportunities for using research to solve problems, answer questions and provide strategic direction
Minimum of 6-9 years market research experience is required with exposure to marketing, advertising, new technology, and business strategy preferred
Ability to synthesize information to identify critical findings and formulate and deliver meaningful and relevant strategic recommendations
Experience designing, executing and interpreting research
Knowledge and expert experience with a broad range of quantitative and qualitative research methodologies
Extensive media/entertainment industry knowledge a plus
Excellent written and verbal communication and presentation skills, including the ability to present research in ways that are meaningful to key client groups and management
Team and leadership experience
Strong project and client management skills
Flexibility to adapt to a changing environment
Proficiency with Microsoft PowerPoint, Excel and Word

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