Monday, November 24, 2014

Account Director - Dealership - Walton Isaacson - Los Angeles


Job description
Account Director is responsible for day-to-day management of Lexus Dealer Association (LDA) activities in various markets with the assigned Lexus East Coast market territory. The available position is for our automotive client’s Hispanic, Black and other multicultural/LGBT marketing initiatives. This requires the candidate to not only have automotive experience on a national/regional and strategic level, but also to have deep experience with multicultural marketing. The Account Director will work with creative, events, production and media teams. Develop plans driven by LDA goals and objectives. Maintain the highest level of integrity in all areas of responsibility. Build and maintain professional relationships with Lexus Area staff, the Lexus dealer body and the Walton Isaacson (WI) corporate office.
Duties:

Manage day-to-day LDA activities in assigned markets.
Train, mentor and support AC team member.
Strives to bring value to the Lexus business.
Helps to position WI as an indispensable marketing partner to both Lexus Dealers and the Lexus area office.

Maintains knowledge of strategies and creative work.
Maintains and preserves integrity of agency efforts throughout activities.
Track each market’s budget/cash flow.
Prepare and lead LDA meetings.
Develop strong points of views with sound strategic thinking and business acumen.
Develop and deliver enthusiastic, pertinent and persuasive presentations for in market meetings and individual dealer visits.
Coordinates agency resources and capabilities as they pertain to LDA’s marketing needs.
Maintain integrity and professional relationships with Dealers

Desired Skills and Experience
Skills/Qualifications:
BA or BS degree in Advertising, Marketing, Public Relations, Journalism, Communications, or related field
8 plus years of regional marketing experience within an advertising agency
Automotive experience a must
Multicultural marketing experience a must in Hispanic, Black and LGBT or in a minimum of one segment
Ablity to manage multiple client accounts and team members
Excellent oral and written communication, organization, and presentation skills
Must be proficient on MS Office products
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