Senior Director - Product & Technology Communications - VMware - Palo Alto

Job description
Story-telling is at the heart of VMware’s future growth; with great stories we inspire our customers, influencers, stakeholders and employees about the positive impact VMware technologies can have in business and in our communities. The Global Corporate Communications team leads the storytelling function at VMware. We are a team of around 40 communications professionals spanning public relations, analyst relations, and exec and employee communications. It’s a fast paced, dynamic, and exciting environment. We’re looking for team members with a great attitude, who are smart, thoughtful, collaborative and organized, and who thrive at the center of always-on communications.

This is a key leadership position in VMware’s Global Communications function with responsibility for the global product and technology public relations program. We are looking for an accomplished communications leader, able to harness the full power of storytelling to communicate the value of VMware’s products and services. You will be leading a centralized team of communications professionals responsible for PR across VMware’s three core business groups, Software Defined Data-Center, Hybrid Cloud, and End User Computing. VMware’s offerings are disrupting the IT industry and offering unparalleled value to our customers. Your role will help us become the best communications function in the industry and the best story-tellers in tech. We’re looking forward to meeting you!

Responsibilities

Specific responsibilities include:

* Become a key business partner to VMware’s three key business groups and their leadership teams, by providing communications leadership, counsel and superb execution.

* Lead high-performing in-house and agency team focused on creation and execution of a global public relations strategy that engages technology influencers to highlight VMware innovation and value to customers and partners.

* Maximize technology influencer exposure for VMware through targeted, measurable PR programs around the company’s business and technology initiatives.

* Curate and refine technology narrative across VMware product and solution categories, partnering closely with business unit, corporate and product marketing leaders.

* Oversee global product and solution launch strategy and execution with accountability to measurable objectives including alignment to business priorities and company campaigns.

* Lead/Participate in communication campaign development and execution across cross-functional comms team.

Qualifications & Skills

You will have proven yourself as an inspiring leader, a knowledgeable business partner, and a trusted advisor. Your rare skill will be to adeptly understand VMware’s business priorities and to translate these priorities into the most exciting, unique and compelling communications plans.

* 12+ years in technology public relations / corporate communications or related experience with a high-growth publicly held company. Deep public relations experience within the IT infrastructure software industry an advantage.

* Superb ability to build long term trusted relationships with senior business leaders.

* Adept at both the art and science of PR – wonderful creativity combined with a clear head for business.

* Excellent manager and mentor; experience hiring, managing and inspiring a marketing/communications team and/or external agencies.

* Strong media / influencer relationships; traditional media relations and social media expertise.

* Strategic, creative thinker and collaborator; able to manage and engage across multiple projects and develop positive relationships across the business.

* Ability to drive marketing and communications campaigns from concept to completion and measurement.

* Exceptional written and oral communications skills.

* BS/BA in Business, Marketing, or Communications preferred

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