Senior Director - Product Marketing - iStock - Getty Images - New York

Job description

Who You Are:

You are the type of person who enjoys the challenges of leading a team to not only execute on a daily basis but also solve strategic problems. Being inquisitive of nature and being pro-active in terms of ideas and innovation is key. You are confident and have the ability to communicate with Executive Management and also the personality to create strong relationships throughout all functions within the organization. You enjoy working as an individual as well as part of a team and thrive in what may sometimes be a relatively unstructured environment. You have a highly analytical mind but can combine this with a strong commercial awareness in order to bring solutions to strategic issues and drive to completion.

Your Next Challenge:

The Senior Director of Product Marketing for iStock is a critical role on our global marketing leadership team. This role will own the development and implementation of the iStock marketing plan to achieve business unit targets. The optimal candidate will be a data-driven leader with proven success in end to end product marketing, from defining an integrated marketing plan (including campaign definition, marketing mix, and prioritization regions and customer segments. As the marketing leader, you will be the force behind product marketing campaigns, and responsible for driving execution, delivering results, reporting progress in a cross functional organization. You will continually use data and strategic analysis to continually improve the overall market mix and represent the voice of the customer in business planning and execution. Responsibilities include:

Manage a team to drive planning and execution of the iStock integrated marketing plan, including strategy development, market research, campaign definition and execution
Develop the product value proposition and messaging strategy and execution approach
Act as the primary marketing point of contact with the business unit General Manager and develop marketing plans for the business unit to achieve targets around brand perception, customer acquisition, and customer retention
Determine optimal marketing mix across channels and geographies, allocate budget, and report KPIs and budget performance
Work with brand team to develop integrated campaign calendar – delivering innovative and high impact customer campaigns
Lead process, execution, and reporting of campaigns across digital media channels and regions
Deliver deep insight on marketing performance and ROI across the organization
Understand market dynamics and user reaction to our products with a view to informing product roadmap and communication
Determine key metrics for measurement and optimization
Present iStock marketing strategy, plans, analysis/results, and budgets to senior management

What You’ll Need:

The ideal candidate combines a deep level of product marketing experience in technology with a passion for the apps industry and the analytics products that drive it.
Graduate degree in Marketing, Economics, or Business
10+ years' experience in both product and brand marketing
Experienced communicator to C-level executives and the ability to confidently and eloquently instill the business value and results of marketing strategies.
Demonstrated analytical skills and ability to develop strategy, business plans, customer segmentation and market insights.
Experience developing and managing an annual plan and budget
A motivated leader, who is able to get the best from their team and departments they work alongside, especially in a globally distributed workplace

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