VP Marketing - Rocket Lawyer - San Francisco

Job description
We all know someone who's gotten a bad break from the law. We may also know someone else who's made the law work for them. Since Rocket Lawyer is not a law firm and does not exchanges any funds with our participating attorneys we spend our time and resources making it easier for people to get the legal help they need. We have become a creatively disruptive technology that is rewriting the book on the way legal systems operate both in the US and now in the UK as well.

About the position:

Rocket Lawyer is looking for a Vice President of Marketing to join the senior management team. We have an incredible story to tell and we know we’re just scratching the surface in how to share it with the prospects and customers in a meaningful way. The ideal candidate is a terrific story-teller, gifted in transforming abstract products and services into engaging narratives. If you’re the kind of leader who’s inspired by solving big, important problems, well, then we should talk.

Key Responsibilities:

Lead the positioning strategy and development of key messaging that helps us stand out in the legal marketplace.
Become the expert on customer segmentation, customer buying criteria and behavior.
Identify ways to differentiate in the marketplace, and respond with positioning, packaging and promotions.
Develop go-to-market strategies and execute marketing tactics across all channels.
Support sales efforts and increase adoption and revenue through identification of successful sales strategies, development of sales tools and assets.

Desired Skills and Experience

A successful track record of executive leadership in a marketing role at a Fortune 5000 technology company or a high profile early stage hi-tech firm.

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