Associate Director - Shopper Marketing - Safeway - Mondelez International - Fremont

Job description
Mondelēz International, Inc. (NASDAQ: MDLZ) is a whole new company that has been reimagined with a single focus in mind: create delicious moments of joy by sharing the world’s favorite brands.

Launched on Oct. 1, 2012, and employing around 100,000 people around the world, Mondelēz International comprises the global snacking and food brands of the former Kraft Foods Inc. While Mondelēz International is new, the company’s brands are as diverse and rich with heritage as the 170 countries in which its products are marketed.

As the world’s pre-eminent maker of snacks, Mondelēz International has leading shares in every category and every region of the world in which it competes. The company holds the No. 1 position globally in Biscuits, Chocolate, Candy and Powdered Beverages as well as the No. 2 position in Gum and Coffee.

Mondelēz International is a global snacks powerhouse with $35 billion in revenues and operations in more than 80 countries. More than 80 percent of our revenues are generated outside North America. Our brand portfolio includes such well-known brands as Oreo, Trident, Cadbury, LU, Toblerone, Halls and Milka.

For more information, visit http://www.mondelezinternational.com/ and www.facebook.com/mondelezinternational

Position Summary: Associate Director, Shopper Marketing-Safeway

Lead Mondelez Field Shopper Marketing Teams, delivering against the aligned vision: “Lead the snacking world by translating insights into tailored shopper experiences that create delicious snacking moments of joy for our brands, customers and categories.”

This leader will ultimately be responsible to drive Mondelez brand equity, Mondelez sales, and category and customer growth at a designated key account or regional customer team.

Responsibilities:

· Develop full-year, integrated and aligned shopper programs at key account
· Accountable for establishing best in class creative content integration at retailer, including translating insights into creative strategies, creative briefs, agency briefing, creative estimate approval, budgeting and final creative approvals Sales Team and HQ, Legal and other vested stakeholders
· Assist with presentation of Shopper Marketing programs and developing relationships with assigned customers
· Accountable for managing agency resources to ensure successful execution of Shopper Marketing programs
· Collaborate with Shopper Insights and Category Management/Leadership to ensure Shopper Marketing programs are insight driven, effectively communicated in-store and in-line with category growth strategies.
· Main contact with retailer marketing managers to align with calendar of marketing program opportunities and secure needed retailer approvals.
· Lead agency relationship with dedicated agency resource.
· Define and drive alignment on pre-event objectives and success criteria and track program performance using Mondelez Shopper Marketing scorecards and review templates. Regularly report results to Sales Team and HQ Shopper Marketing.
· Develop strong relationship with Field Sales Team and Retailer, establishing self as trusted authority in Shopper Marketing and how to leverage to build category and brand value and equity.

· Develop and maintain personal expertise in shopper segmentation, needs, missions, decision hierarchy and path to purchase, informing insights teams about gaps in shopper understanding appropriate to the retailer

Key Connectivity:

· Customer Marketing Lead: Direct line reporting. Align with this leader on annual objectives, goals, strategies, and KPI. Accountable to this leader for field Shopper Marketing results.
· Sales: Dotted line reporting to Sales Team Leader. Ensure sales team alignment to overall Shopper Marketing strategies. Carefully align program briefs, objectives, success metrics, and fit with overall retailer strategies. Develop integrated presentation at JBP meetings. Work closely with account sales lead on execution and tracking.
· Retailer Marketing Manager: Create trusted partnership and align on joint Shopper Marketing goals. Work approvals and authorizations for all programs.
· Shopper Insights: Partner to ensure Shopper Marketing strategies and program development are informed by retailer-specific shopper insights.
· Agency Lead: Partner to translate overall MDLZ category strategies into powerful, retailer-specific programs. Align closely on project briefings, timelines, milestones, deliverables and implementation for flawless execution.

Desired Skills and Experience
· Bachelor’s Degree Required
· Minimum 5 years of experience within Brand, Integrated, or Shopper Marketing
· Leading CPG company experience, ideally in food industry
· Demonstrates strong track record of successful shopper programs that leverage multichannel/multicultural marketing
· Agency interface experience preferred
· Experience interfacing with sales organizations, including JBP and customer presentations

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