Job description
The Director of Marketing will identify future business opportunities, craft entry points and pathways for growth over near and long-term time horizons, convey a consistent message and voice of Applico, and find change agents who want to effect, true Connected Revolution change and empower them to do so.
Role
Manage a team of marketing professionals including strategizing and prioritizing weekly and daily tasks associated with the full spectrum of marketing initiatives, including but not limited to, Email Marketing Campaigns, Webinars, Corporate Website, Mobile Industry Events, Research and collateral etc.
Champion lead generation and nurture programs to support business development and implement closed loop reporting system
Evaluate and report the effectiveness of marketing programs, and help formulate the strategy to maximize leads, ROI, and effecting change in client organizations
Manage relationships with SEO/SEM vendors
Drive website traffic and database growth including strategies for landing page optimization, targeted link building, new keyword targeting, increased and improved content and social media engagement
Develop reports on key metrics and project status
Lead and manage social media initiatives on sites including Facebook, Google+, Twitter, and LinkedIn
Conduct market research into the newest digital and mobile trends including industry specific trends relating to mobile
Manage relationships with public relation vendors
Prepare marketing collateral and research
Branding and voice of the company both internally to employees and externally to potential clients and employees
Champion the story of the Connected Revolution and build an audience around it which will leave a lasting impact on society and the business environment
Desired Skills and Experience
Skills / Experience
Bachelor’s degree in Marketing or related field
Extensive experience in B2B marketing
Strong knowledge of SEO and SEM
Strong knowledge of Google Analytics
Hands on experience with email marketing, direct response programs and marketing automation best practices
Experience in digital marketing, mobile preferred
Ability to work in a fast-paced environment
Experience with marketing automation / CRM software – Saleforce, Marketo, Oracle
Excellent marketing, planning, and analytical skills to effectively track initiatives and optimize efficiency
Ability to effectively communicate between all levels of the organization
Experience with WordPress a plus
Posts
