Job description
We are NCR, a global technology company—and we run the everyday transactions that make your life easier. We’re the world leader in consumer transaction technologies, turning everyday interactions with businesses into exceptional experiences. With our software, hardware and portfolio of services, we make more than 300 million transactions possible every day. Our customers turn the gears of the gBusiness Unital economy. They are businesses, small and large, whose every effort leads to a single purpose: satisfying—even delighting—the people who interact with their brands. Look closely, and you’ll see us at those touch points, quietly doing our best work.
For Small Business merchants, there are unique needs they need addressed to help them manage and grow their business. They are constantly competing with large chains, and need to find ways to engage and serve a new type of clientele that is becoming more demanding, price-sensitive and Internet-savvy. That’s where we come in. NCR Small Business Solutions help merchants run their business, connect with customers and sell anywhere – whether on-premise in the store, online or in temporary mobile environments. Join our team, and lead our marketing efforts in this space to connect us with the small business merchants we serve, and to our network of partners that help us reach small businesses across the world.
Working closely with the Business Unit’s Executive Management, Sales, and Product Management, you will develop and execute leading edge strategies to promote the brand and create necessary demand generation programs and supporting materials for direct and partner sales & marketing initiatives.
Directing your team, and leveraging resources across the organization and various 3^rd-parties, you will conceptualize and create digital content (websites, social media, video, collateral, branded design, photography, etc.) to support the gBusiness Unital NCR Small Business initiatives, and measure the impact to determine future strategies and tactics. You will define the voice of our communications strategy and implement through various platforms.
The Director of Marketing, NCR Small Business will;
Work closely with the Business Unit Executive Management, Sales and Product Management teams to understand market requirements and value proposition for solution(s), then create the necessary demand generation programs and supporting materials for direct and partner sales & marketing initiatives.
Defines and documents marketing processes and procedures, and leads marketing support personnel to achieve assigned tasks and overall BUSINESS UNIT objectives for share and revenue growth.
Establishes and manages budget associated with all BUSINESS UNIT marketing initiatives
Define and develop marketing collateral/content across various platforms (documentation, video, internet/social, blogs, presentations, photography, etc.)
Develop and execute communications strategy to internal resources, prospects, partners, customers, and industry/media.
Develop social media marketing strategy and execute across marketing initiatives as appropriate
Determine event strategy and manages trade shows or other marketing events as appropriate
Guide website design, user flow, and content for BUSINESS UNIT website/eCommerce platform.
Manage relationships and contractual commitments/invoicing for 3^rd-party marketing services providers (i.e. Media Relations/Agency, Web/Design, SEO, Corporate Marketing, Advertising, etc.).
Establish relationship with Corporate Marketing to understand company-level marketing initiatives and guidelines, and then ensure BUSINESS UNIT alignment in regards to overall company brand messaging and communications.
Determine metrics to measure effectiveness of marketing initiatives and sales impact and provide weekly/monthly/quarterly reports
Perform other duties as determined based on overall business objectives
Thrive in a fast-paced entrepreneurial environment
BASIC QUALIFICATIONS:
BA/BS undergraduate degree in Marketi
ng or Business Administration
MBA preferred with at least eight years of experience in relevant work areas
5+ years digital marketing, product marketing, PR/communications and/or general management experience in B2B and/or B2C industries
Ability to directly or indirectly influence and lead cross-business unit and/or cross-functional teams
Communication and presentation skills to create and deliver conclusion-oriented discussion documents and presentations
Effective resource management; excellent project management capabilities
Demonstrated ability to work cross-functionally, supervise/manage teams, and/or outside professionals.
PREFERRED QUALIFICATIONS:
Specific, proven experience managing and executing marketing projects involving
Email Marketing
Social Media Marketing
Website design, content management, and eCommerce
Search Engine Optimization & Analytics
Marketing Communications (Blogs, Newsletters, Product Updates)
Marketing collateral design and content development
Interactive presentation and video content
Press Release/Media relationship management
Small Business and/or Retail/Restaurant Technology
Salesforce.com CRM reporting/analysis
Direct to Consumer or Small Business Marketing
COMPETENCIES:
Makes Sound Decisions
Acts Strategically
Thinks Creatively
Meets Customer Needs
Builds Realistic Plans
Manage Execution
Shows Drive & Initiative
Build Support
Motivates Others
Develops Others
Fosters Open Communication
Promote Teamwork
Establish Relationships
Establish Trust
Show Adaptability
Desired Skills and Experience
BASIC QUALIFICATIONS:
•BA/BS undergraduate degree in Marketing or Business Administration•MBA preferred with at least eight years of experience in relevant work areas•5+ years digital marketing, product marketing, PR/communications and/or general management experience in B2B and/or B2C industries•Ability to directly or indirectly influence and lead cross-business unit and/or cross-functional teams •Communication and presentation skills to create and deliver conclusion-oriented discussion documents and presentations •Effective resource management; excellent project management capabilities •Demonstrated ability to work cross-functionally, supervise/manage teams, and/or outside professionals.
PREFERRED QUALIFICATIONS:
•Specific, proven experience managing and executing marketing projects involving•Email Marketing•Social Media Marketing•Website design, content management, and eCommerce•Search Engine Optimization & Analytics•Marketing Communications (Blogs, Newsletters, Product Updates)•Marketing collateral design and content development•Interactive presentation and video content•Press Release/Media relationship management•Small Business and/or Retail/Restaurant Technology•Salesforce.com CRM reporting/analysis•Direct to Consumer or Small Business Marketing
Posts
