Job Description
Reporting to the Executive Vice President Sales & Marketing, the Director of eBusiness will provide leadership and strategic direction for all B2C and B2B websites as well as any marketing programs supporting Jelly Belly eCommerce. The Director of eBusiness also manages a P&L statement for the B2C website, www.jellybelly.com.
Essential Functions:
Develop and implement initiatives to leverage our eCommerce websites and online marketing programs to:
Increase business productivity and revenue by growing online customer self-service
Retain and acquire customers and maximize their average annual value
Lead a team of eBusiness resources, including a dedicated consumer affairs team, to:
Provide daily updates and management of our eCommerce websites
Develop and implement a content strategy for our portfolio of websites
Develop and implement online marketing programs including:
Affiliate marketing
SEO
Direct email programs
SEM
Collect and publish eBusiness intelligence and reporting.
Work in a matrix environment with the IT department to develop and maintain the eCommerce websites.
Desired Skills & Experience
Required Experience:
Ability to manage a P&L statement
Ability to translate business objectives into online initiatives
Experience managing and leading teams of eBusiness resources
Direct experience with above-listed online marketing programs
Ability to negotiate
Analytically oriented with ability to determine ROI on initiatives
Strong interpersonal, written, and verbal communication skills
Positive, professional, and responsible attitude
Self-directed yet also team-oriented
Ability to multi-task and meet tight deadlines
Proactive problem-solver
4+ years eCommerce and online marketing experience
Apply Now - Resume or CV with Job Post Title
Email: jobs@aarenconsultants.in
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