Thursday, September 15, 2011

Manager, Marketing Communications Pfizer - Madison



Job Description

This position is responsible for proactively driving a strategic approach to PCH U.S.
Commercial Division Sales communications by formulating messaging for Sales,
Marketing, Customer Support departments and other stakeholders, including the
Customer audience. This role will also identify opportunities where communications can
advance the business strategy by delivering communications to achieve these goals. This
position is also responsible for ensuring that communications standards and protocols are
being established and followed throughout the various disciplines within the
organization. Key areas of focus include: developing communication plans; managing
crisis/issue communications for Sales and Customer audiences; developing and executing
a senior leader communications plan for the year, managing weekly flow of business
information; overseeing development and enhancements of intranet portal; writing and
editing of content for distribution. This position has management responsibilities for a
Content Coordinator, Communications.

Responsibilities



• Create and implement communication plans for new product launches and support of
high-profile strategic initiatives by collaborating with internal stakeholders
• Work closely with cross-functional partners to develop retailer-ready communications
and sell-in materials to support key sales initiatives
• Formalize and oversee a process for managing the weekly flow of information to Sales
and other key stakeholders
• Develop senior leader communications plan (including town hall presentations,
organizational updates, etc.) by determining strategy, producing content and
implementing tactics
• Write and manage the development of sales performance publications, including the
quarterly U.S. sales performance updates, incentive updates and end-of-year sales tracker
• Develop crisis/issue communications for Sales and Customers related to regulatory,
industry and ingredient issues by working closely with senior leaders and crossfunctional
partners
• Oversee strategic development of PCH Sales and Marketing intranet portal (Sales &
Marketing Zone), as well as site enhancements to ensure alignment with business
priorities
• Establish and manage a formal communications process for senior management and
functional experts to review and approve sensitive business information for distribution
both internally and externally
• Write Sales & Marketing Zone feature articles to inform the organization about best
practices, successes and awards by researching ideas, seeking out information and
collaborating across the internal organization
• Supervise Content Coordinator with responsibility for Business Alerts and Sales &
Marketing Zone

Desired Skills & Experience

• Bachelor's degree (Communications, Journalism or related discipline preferred)
• 7-plus years experience in communications
• Experience in CPG healthcare industry preferred
• Understanding for how to build communication strategies, tactics and messaging
platforms
• Strong writing background
• Prior management experience required
• Experience working with sales organizations preferred
• High comfort level and ability to interface with various levels of senior management
• Creative development and/or design experience preferred

Apply Now - Resume or CV with Job Post Title
Email: jobs@aarenconsultants.in
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