Job Description
This key role will ensure that Zenprise’s demand generation go-to-market strategy is well defined, communicated and executed. The Director of Demand Generation will work closely with in-house and regional sales, events, product marketing, PR and other teams to drive accountable lifts in revenue. This position requires a unique blend of technical, creative, analytic, and project management expertise.
Desired Skills & Experience
Manage and report on on-and-off line demand generation campaigns
Design, test and execute progressive nurturing campaigns with marketing automation
Measure and monitor sales funnel activity to ensure predictable pipeline building
Manage CRM database, un-subscribes/opt-outs, and list purchases
Work with internal/external resources to create compelling content and assets
Investigate and make recommendations for various list purchases/rentals
Data mine from current prospects to formulate unique lists for demand creation
Work with internal/external resources to manage PPC and social media lead-gen
Apply response analysis and best practices to optimize all aspects of demand gen
Facilitate a strong working relationship with sales
Establish and report on campaign metrics, closed loop reporting and ROI
Desired Skills & Experience
Advanced knowledge of best practices in B2B marketing automation, demand generation, and rules-based lead nurturing
7+ years of acquisition B2B marketing experience, preferable with a SAAS company
Strong analytic capability with over 4 years of response analysis experience
Demonstrated proficiency with multiple formats of demand generation, including, but not limited to email, website, PPC, SEO, Social, direct mail, telemarketing, and PR
Experience executing lead scoring and nurturing programs
Experience with database management functions, including list management, cleansing, de-duplication, data validation, segmentation, tagging, custom report creation and import/export of CRM data
Experience with targeting, segmenting and profiling of prospects and customers
Experience writing and presenting ROI-driven marketing campaign plans
Solid communication skills - both written and oral
Outstanding attention to detail with superior time and project management skills
Bachelors degree
Apply Now - Resume or CV with Job Post Title
Email: jobs@aarenconsultants.in
Posts
