Expected Outcomes:
Lead effort to develop go-to-market strategy for BDC’s products and solutions for SMBs and mid-market customers. Influence how we prioritize and win target markets, product categories, and buyer segments.
Develop positioning, messaging and content that articulates BDS’s value proposition to target buyers and markets and our differentiation in the marketplace.
Oversee launch activities for bringing new products to market.
12+ years of experience successfully managing B2B product marketing programs, specifically in SaaS solutions, preferably Fintech.
Proven success developing and executing product go-to-market plans targeting SMB and mid-market customers
Curiosity, creativity, and a strong ability to distill complexity into crisp, easily comprehensible messaging
Excellence in communicating ideas, with a strong capacity for storytelling
Strong business acumen, as well as strong analytical and strategic thinking abilities to draw conclusions based on data
Excellent skills in writing, slide creation/visualization of ideas, and presentation to large audiences.
Must be comfortable in a fast-paced startup culture. Prior experience in a startup is a plus.
BS and BA. MBA from a top school is a plus.
Competencies (Attributes needed to be successful in this role):
Functional/Technical Expertise
Values
Learning Abilities/Tech Savvy
Communication
Team Player
Expected Outcomes:
Lead effort to develop go-to-market strategy for BDC’s products and solutions for SMBs and mid-market customers. Influence how we prioritize and win target markets, product categories, and buyer segments.
Develop positioning, messaging and content that articulates BDS’s value proposition to target buyers and markets and our differentiation in the marketplace.
Oversee launch activities for bringing new products to market.
Partner with sales to understand the sales cycle, including buyer personas, sales motions, and adoption barriers. Work cross-functionally to continuously streamline the sales cycle.
Partner with the Sales and Product teams to understand product/feature roadmap, train and enable sales team and VARs, and create assets to support the sales process for BDC’s sales team and channel partners.
Help evolve company’s solutions by closely tracking market trends, evaluating customer needs, and prioritizing activities with product management.
Monitor competitive landscapes, market trends/threats, and win/loss details. Conceptualize and communicate findings with stakeholders across the company.
Partner with other marketing teams to develop creative campaigns to identify, nurture and win new customers and expand installed base.
Support efforts to raise awareness for digital bill payment as a category and BDC’s leadership position. Develop marketing assets, speak at industry events and on web seminars, and support other marketing activities including PR/AR.
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