The Account Director is a thought leader in social, partnering with clients to lead our social media strategy, and working closely with clients, creatives, and project managers to execute on that strategy. As an expert in social, the Account Director will have a full understanding of all social platforms, and will keep abreast of current trends and emerging platforms. They will manage internal clients, working side-by-side with them in understanding current business needs, anticipating future needs, and developing social strategies to meet those needs. The Account Director will work with creatives to shape ideas in social to execute on those strategies, and develop work that meets creative excellence expectations. An ability to be nimble, organized and strategic is required. Passion for marketing and the creative product is necessary. Finally, the Account Director will ensure project management follow-through and accurate delivery.
Serves as initial point of contact for all aligned-client projects and recommends and advises clients on options and capabilities utilizing marketing best practices and channel knowledge.
Maintains the “big picture” for projects and client requirements ensuring that related deliverables are treated appropriately.
Evaluates creative brief content for completeness and actionable content that will enable the creative team to create on-target deliverables for the client in the appropriate social platforms.
As a thought leader in social, provides strategic counsel and develops a “trusted advisor” relationship with aligned clients.
Using their understanding of the social landscape, partners with clients to enhance creative brief quality and identify key messages.
For Tier 1 projects involving multiple components, assists in strategic development, may prepare cost/time estimates, monitors “big picture” progress, and tracks major milestones and actual costs against estimates.
Partners with client to develop an Account Plan identifying Tier 1 Creative Services/Marketing projects and goals, as well as expected Tier 2 and 3 needs, across a calendar year that enables Creative Services to staff, prioritize and plan to meet those needs; reviews and updates Account Plan at set intervals across the year.
Assumes responsibility for maintaining and growing account volume as appropriate, including: generating new business (e.g., converting current external agency work to the in-house team); recommending new products and updating standard offerings; building strong client relationships; resolving conflicts; improving communication; and ensuring customer satisfaction.
Serves as the voice within the creative studio for the client and facilitates client interaction with the designers and writers as appropriate. Ensures that the creative team understands client requirements and perspective and that the final output aligns as appropriate.
Understand clients’ products, audiences and business objectives and ensures they are applied to client products; collaborates with designers and writers to ensure product delivers on client promises.
Reviews products for quality, consistency, accuracy, and advancement of the visual and verbal brand in design reviews, and ensures that consistent image/message is conveyed across the client’s products.
Attends sales, strategy, status, project kickoff, and other client meetings. Helps client understand the importance of the brand and marketing objectives.
Sets expectations with clients, e.g., when and what they will see next as part of the creative process, budget expectations, solution response expectations, and follow-up process and metrics expectations.
Appropriately balances client desires, business needs, marketing standards, and brand identity
Manages team/provides strategic direction and develops standard operating procedures in conjunction with management team.
What we’re looking for...
You'll need to have:
Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
Even better if you have:
Bachelor’s degree preferably in marketing, communications, advertising or business.
Eight or more years of professional level experience; at least two of which are in account management role either in an external or internal agency.
Experience in managing a brand’s portfolios and social platforms.
Experience within digital and social channels.
Ability to write briefs, work closely with all disciplines within the agency and clients and collaborate.
Demonstrated expertise in applicable applications and tools such as Microsoft Office and project management software.
Exhibited broad understanding of traditional and emerging channels.
Demonstrated knowledge of marketing best practices in the B2C and B2B fields.
Exhibited ability to gain deep knowledge in specific channels or vertical markets as required by specific Client’s business unit and larger organization’s industry.
Ability to partner with clients to write thorough and actionable creative briefs.
Capability to state opinions clearly and can verbally update clients on project status.
Capability to review the briefs ensuring creative services team fully understand the objectives.
Leveraged research and data to support client business solution strategies.
Is pragmatic with creative business strategies always keeping eye on the objectives of the assignment.
Capability to listen well and incorporate others viewpoints into project management process.
Adept at crisis management, resourceful and solution-oriented.
Is an ambassador for the marketing department objectives and point of view on the Company’s brand and its visual and verbal brand identity.
Executed client requests and project management with accuracy, producing zero errors in work.
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