The Director, Commercial Accounts & Revenue – Rock Genre Streaming position exists to strategize and implement streaming revenue focused initiatives on behalf of all Warner Bros. Records artists and brands.
Additionally, the Director, Commercial Accounts & Revenue – Rock Genre Streaming position will have a high degree of visibility across all company departments and will manage all aspects of commercial streaming projects to ensure all details of the initiatives and goals are delivered to partners in a timely & concise manner. This person will be responsible for managing timelines, budgets, product development, and marketing for commercial streaming product lines.
Maximize all Rock genre - Rock, Alternative, Indie, Singer/Songwriter, etc., related revenue and marketing opportunities within assigned streaming accounts
Implement and maintain best practices related to streaming optimization and playlisting to maximize revenue and drive artist awareness
Work with artist, management, label marketing, A&R and WEA to determine configurations and timing for album & single release strategy on streaming platforms
Work with label marketing, WEA, digital streaming retail accounts to formulate and execute meaningful marketing initiatives
Coordinate with Fan Engagement department to ensure artist streaming profiles are optimized and best practices are being regularly used
Regularly convey new release schedule and marketing tent-poles to Spotify and WEA
Develop meaningful business partnerships with key third party streaming accounts
Work with WBR and WEA Research and Analysis teams to utilize data analytics in order to optimize WBR business and revenue goals
Keep current with consumer demand, changing trends, economic indicators, and competitors in the streaming space and be prepared to assume additional streaming accounts as the market continues to grow and transition towards streaming
Liaise with WBR and WMG Business Development & Digital Strategy leads to help create and implement new account deal structures and to fully maximize as well as adhere to deal obligations
Create sales presentations with ancillary materials and represent the company at various conferences and business meetings (internal and external) to promote the label’s artists and upcoming releases
Rockstar candidates will have:
3+ years professional experience in Entertainment sales & marketing role
Proven sales experience and quantifiable results
Established relationships in the digital retail community
Strong leadership skills and the ability to work with and supervise others to develop and execute strategic projects
Strong organizational and project management skills
In depth familiarity with social media networks and analytics, streaming, and mobile services and apps
Excellent writing, communication and presentation skills
Strong interpersonal skills and ability to effectively work with both creative and business oriented colleagues and partners
It would be music to our ears if you also had:
Previous streaming retail experience
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