The Segment Marketing Director plays an important role in the Global Marketing organization at Broadridge by contributing to the growth of the Capital Markets segment.
This function is an important strategic partner to sales, business units and works closely with the shared marketing functions, including Brand, Digital, Marketing Communications and Corporate Communications, to deliver best-in-class marketing programs to drive growth of solution sales for the Capital Markets segment.
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Responsibilities of the this role include developing strong value propositions and messaging, driving segment marketing campaigns across a broad range of marketing channels - including digital, social, search, events, PR - and creating impactful sales enablement tools (collateral, videos, communications and other). The Marketing Director will work with the team to evaluate marketing investment opportunities and recommend budgets to deliver best-in-class marketing and demonstrate return on investment.
The Marketing Director will have extensive B-to-B solution marketing experience, preferably in the financial services and/or technology industry. The Director will have experience in developing marketing strategies and experience building marketing programs and sales enablement tools that deliver measurable results. S/he needs to be able to thrive in a changing environment and operate as an individual contributor.
RESPONSIBILITIES
Develop the Capital Markets campaign strategy to build awareness, engage customers and create solution demand for our priority solutions.
Collaborate with Regional Marketing Leaders to expand Capital Markets Campaigns and Programs into high-growth markets
Develop content and sales enablement strategy and tools to support marketing campaigns and the sales process.
Oversee event management and provide messaging and content support for local industry events
Contribute to a pro-active PR program for Capital Markets.
Work closely with team members in Brand & Marketing Communications and regional and other channel teams to ensure that all messaging, content and digital properties are consistent, relevant for the Capital Markets segment.
Oversee and manage the Capital Markets marketing budget, from preparation, submission, and allocation through to evaluating the effectiveness of marketing activities on behalf of the Global Capital Markets segment team.
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REQUIREMENTS
Passionate, loyal, responsible, self-starter/proactive, strong leadership abilities, creative and strategic thinker, strong verbal and written communication skills, team player and ability to work in fast moving environment and with very diverse personalities, organized, analytical, detail-oriented, timely and dependable.
Strategic thinker who can quickly assess a situation, business opportunity or challenge, devise a plan and execute by "rolling up your sleeves" to do the work and/or aligning internal and external resources to deliver.
Big picture thinker who incorporates competitive/marketplace analysis, segment needs, regional opportunities to develop ROI-driven multi-channel marketing campaigns.
Experienced marketing professional with 7-10 years of experience; successful track-record in business to business (B2B) fin tech marketing with previous roles within financial services, or technology firms serving the financial services industry; strong business acumen is a required.
Proven ability to communicate effectively to executives and a variety of audiences; ability to influence and strong writing skills are a necessity.
Adaptable and able to thrive in a changing environment; ability to handle a diverse workload with strong project management skills/discipline to meet aggressive deadlines.
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