The Digital Marketing Director, Owned Assets, is responsible for strategic planning, development, execution and implementation related to Prudential.com website, Annuities and Life Insurance. They work with the ISG Marketing Team and internal Corporate Agency to devise the strategic direction for our owned assets in alignment with the Business Unit Strategy. Web Directors plan, organize and lead the team to meet company standards and strategic goals.
In this role you will:
Lead day to day activities for owned digital assets; Prudential.com (Annuities and Life Insurance) in alignment with strategy
Lead a team of two associates
Work with Content Team to ensure integrated Omni channel marketing
Provide data analysis, insight, decision making, and visualization
Qualifications
BS/MS degree in marketing or a related field
Proven working experience in digital marketing; specifically, owned assets
B2B, B2B2C, B2C experience preferred
Demonstrable experience leading and managing SEO/SEM, email to web campaigns, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools
Working knowledge of ad serving tools
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Ability to work in a matrixed organization
Financial Services experience preferred
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