An exciting opportunity has arisen for a highly talented and experienced Hospitality professional to join the Sales & Marketing team at Jumeirah Messilah Beach Hotel & Spa, Kuwait. The main purpose of this position is to formulate and direct the implementation of a sales and marketing plan for the SBU, in line with the Group’s sales and marketing strategy, in order to increase the SBU’s visibility and brand reputation, enable the achievement of the SBU’s sales targets as well as position the SBU as a top-of-mind property in its luxury hospitality market.
Direct the development and implementation of the SBU’s strategic marketing plan, in line with the corporate marketing strategy, in order to position the SBU as a key player in the luxury industry and consistently reach the targeted audience.
Oversee the utilization and optimization of sales managed channels, both direct and indirect, in line with the corporate distribution strategy, and ensure that all managed channels are optimally leveraged to reduce cost of sales while maximizing bookings.
Direct the application of appropriate joint marketing initiatives with other SBUs/Regional, through media planning and cross-selling, in order to create synergies and optimize the use of sales and marketing resources.
Direct the local adjustment and the implementation of the SBU’s multi-channel advertising and promotional campaigns, through print and social media etc., in order to generate sales for the SBU’s services, offerings and amenities, thus enabling the achievement of the SBU’s sales objectives.
Direct and lead the SBU’s evaluation of opportunities for contracted business (group, wholesale, corporate negotiated), in collaboration with the Revenue Management department, in order to ensure that all deals are scrutinized for strategic intent and expected profitability.
Guide the preparation of reports detailing the SBU’s sales and marketing performance aligned with the corporate standard
Direct the ongoing research of the local/international opportunities to identify market and competition trends in order to adjust sales and marketing efforts accordingly with the objective of continuously enhancing sales and marketing practices.
Manage the effective achievement of objectives through setting individual objectives, managing performance, developing staff and providing formal and informal feedback in order to maximize overall performance and team motivation while continuing to deploy resources effectively for growth and further strengthening the employee value proposition.
Ensure compliance to all relevant Health, Safety and Environment management procedures and controls within a defined area of activity so that Jumeirah Group provides world class and luxurious hospitality services to its guests and protect the Shareholders’ interests.
Represent the SBU within the international markets with attendance at Jumeirah Roadshows, appointments, trade shows and other necessary events.
Provide leadership and direction in the development of budgeted business in relevant target markets. The preparation of the department budget and monitor the financial performance of a given area versus the budget so that areas of unsatisfactory performance are identified, rectified promptly and potential performance improvement opportunities are capitalised upon.
Set, implement and monitor annual business plan goals/commercial plan and sales targets within the team with a review quarterly to align the sales incentive.
Recommend improvements to departmental policy and manage the implementation of procedures and controls covering all areas of activity so that all relevant procedural requirements are fulfilled while ensuring that Jumeirah Group delivers world class services, excellence, and innovation.
Work with all available data to ensure share of business from key, preferred and target accounts in all relevant segments is explored and developed.
Co-ordinate the hotel’s PR & Communications strategy to ensure maximum media coverage and brand appropriate content and stories.
Make full use of tools and assists to drive profitably revenue for the hotel ( BI, CRM, pace reports etc.)
Work with all international GSO’s and corporate resources to ensure alignment and maximisation of the brands network and assets.
Fully conversant of market realities (demand, supply, economic), so strategies can be continually modified to suit change in conditions and positive market share growth.
Assist as necessary in projects including new openings, sales excellence and standards, mentor programme, segment expertise etc.
Any other duties as may reasonably be requested by management.
About You:
In order to be considered for this role, you will have at least 8 years of sales and marketing experience, preferably with an international hospitality company. Also, a suitable candidate will have 2 years' experience in a director position and proven experience in leading a Sales and Marketing function and developing strategic sales and marketing plans.
Excellent sales and marketing skills and proven ability to steer marketing strategies and plans towards revenue generation. High level commercial & decision making skills. Proven experience in strategic thinking and drawing up strategic sales and marketing plans. Creative and innovative approach to sales and marketing activities.
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