Director Central Marketing Organization CIS Microsoft Almaty

Job Description: • 2-minute read •
We are looking for a seasoned Marketing executive with revenue marketing experience to lead the Central Marketing Organization (CMO) in the Area. (This is not a Chief Marketing Officer job as Chris Capossela holds this post in Redmond, WA.)

The Central Marketing Organization (CMO) is the center of Modern Marketing excellence. The CMO brings our modern marketing vision to life, providing leadership and accountability to drive demand generation and create fans through a connected sales and marketing experience. The CMO provides Integrated Marketing and deep discipline expertise in Experiential Marketing, Social Marketing, and Analytics, working in partnership with the respective product and segment teams. The CMO supports all segments (commercial & consumer), products, and cross-product solution areas and maximizes the use of global content, focusing marketing investments in alignment with customer buying scenarios, and leveraging Global Demand Centers (GDC) and Global Engagement Programs (GEPs).

As the leader of the Central Marketing Organization, you are responsible for leading and successfully landing the overall Marketing Transformation in your Area. With strong executive support, you lead and orchestrate a multi-dimensional, cross-functional marketing team of Integrated Marketing, inclusive of Integrated Marcom and Sales Enablement, Experiential Marketing, Social Marketing, and Analytics discipline experts. This holistic team is responsible for implementing integrated marketing program that drive demand generation through Global Demand Centers (GDCs) and Global Engagement Programs (GEPs).  Your team works with Redmond team to deliver marketing communications planning, execution, and optimization through the buyer journey across audiences, working with the Experiential. Social, and Analytic peers. Besides working with your Area leadership team, your professional partnership and network extends to Microsoft’s headquarters specifically the Redmond Marketing Group of leaders and stakeholders, inclusive of the International Media Team (IMT) to amplify the impact of social marketing investments. You lead your Area to smartly maximize marketing investments by fully exploiting all global content, services, and through-the-line marketing. The ideal candidate will be a voracious learner, quick adopter of leading practices from peers, and a courageous leader skilled in not only managing a team to execute on global strategy but also champion effective marketing integration and marketing operations to drive positive business outcomes. You must enjoy ongoing challenges in this multifaceted, constant change management leadership role that combines strong Modern Marketing Profile, Social Marketing leadership, Marketing Automation foundation, Marketing Operations excellence and masterfully leveraging global programs in your market for the greater cause—all coming together to deliver the best solutions for our customers.

The Impact You’ll Be Making

Land the all-up Marketing Transformation in the Area leveraging Marketing Automation via Global Demand Centers (GDCs) and Global Engagement Programs (GEPs) inclusive of usage, process and policy.
Lead the all-up Integrated Marketing plan with business goal alignment across both Sales and Marketing leadership
Drive Marketing LT Governance across business groups and segments
Oversee all strategic Social Marketing initiatives for Area inclusive of Social Command Center management, paid social budget secured, and local employee social advocacy.
Oversee all end-to-end marketing and marketing communications planning, strategy, execution and optimization across all audiences leveraging the Center of Excellence and the Marketing Service Center (MSC) services; Use all global assets, infrastructure and policies and consume Modern Marketing University (MMU) readiness content; Lead with a One Microsoft approach, embrace Microsoft brand culture, and lead Microsoft brand stewardship for Area.
Support vertical sales through sales enablement, having team execute local events and developing local customer evidence.
Develop, attract and export top Modern Marketing talent worldwide; Modern Marketing Profile: think revenue outcome, embrace Buyer centricity, market across the Buyer Journey, drive volume into the Global Engagment Program nurture streams, and ongoing test/measure/learn mindset.

Who We Are Looking For

Experiences Required: Education, Key Experiences, Skills and Knowledge:

Minimum of 10+ years of Marketing management experience in technology. Experience in executing global marketing strategies, and developing breadth and depth integrated regional efforts that amplify/extend/scale the efforts through to sale.
Preferably 7+ years’ experience in leadership and people management, and strong penchant for driving revenue outcomes.
Recognized talent attractor, developer and exporter.
Strong understanding of and appreciation for marketing automation concepts, marketing operations and integrated marketing, including strategic Social Marketing.
Strong analytical capabilities to measure business performance and ability to quickly make smart data-driven, business tradeoffs.
Proven experience in dealing with strategic, complex issues and challenges in a highly-matrixed organization.
Experience working at a large global multinational is a positive.
Exhibit high-degree of professional objectivity and awareness, executive maturity and presence, strong listening skills, world and life perspective and sense of humor.
Excellent communication and cross-collaboration skills. Exceptional skill in exerting influence and impact with executives and senior leaders in the company.
Highly motivated, results-driven forward thinker who enjoys change management leadership, marketing and sales operations fundamentals. Ideal candidate will learn fast, react in real-time, and move with agility to respond to changing conditions, bringing both marketing and sales teams along on our transformational journey.
Bachelor’s degree (B.S./B.A.) required; MBA degree preferred but not required.

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