The Account Director is responsible for managing the company’s overall relationship with the account. They will provide interactive/relationship marketing strategies for major pharmaceutical brands. The Account Director develops new business proposals and works with the development team to insure that the strategy is fully realized in the applications which are delivered. Responsibilities include maintaining knowledge of interactive marketing best practices and pharmaceutical marketing. Account Director needs to be able to learn quickly, be able to solve problems independently and be able to view business problems strategically. Individuals must be self-motivated and entrepreneurial and able to thrive in a highly collaborative environment with minimal direct supervision.
§ With Director Client Services, lead the account planning and development of new ideas for inline brands, consistent with the client’s needs
§ Define/architect strategic and tactical plans that increase the value of client brands/products
§ Work in partnership with the Strategy Director to develop new ideas which build the value of pharmaceutical brands
§ Participate, with PM, in transition meetings and lead the discussion of client-specific materials, goals and objectives
§ Attend internal kickoff meetings and determine the review plan and internal and external communication plan
§ Review and approve external kick-off meeting plans
§ Clearly identify how proposed solutions will drive brand value and develop methods to measure and optimize program/campaign effectiveness over time
§ Identify and communicate opportunities to improve company performance by improving processes and/or adding company offerings
§ Review and approve SOW and pricing, ensuring alignment with goals and objectives
§ Develop senior level client relationships through effective development and maintenance of account plan
§ Integrate with business development team by representing/sharing best practices between engagements
§ Continuously build trust, credibility, and gain referrals from existing brands
§ Responsible for overall growth and success of account relationship, cultivating new brand and account relationships, as well as non-brand contacts such as IT, purchasing, etc.
§ Work with clients to uncover business needs and objectives, craft appropriate strategies, while working with the S&A lead from strategy innovation and identify/implement products to help achieve client goals
§ Develop the importance of online marketing in the overall marketing mix
§ Create and interpret effective analysis to support marketing recommendations
§ Foster teamwork, provide team leadership that rewards creativity, and effectively manage engagement management team
§ Manage the account meetings, maintain pipeline, ensure the sales forecast is submitted to management, and manage overall financial performance of company’s relationship with the client
§ Meet or exceed utilization target of 75% (or as required by specific engagement)
MINIMUM REQUIREMENTS:
§ Strong knowledge of web strategy, design, development, and programming technologies
§ Strong leadership and motivation skills
§ Excellent communication skills including written communications, speaking, and presentation development and delivery
§ Ability to complete multiple tasks and manage multiple brand clients within deadlines
§ Strong analytical skills
§ Travel to active clients and assigned pre-sales opportunities (1x - 5x per month)
§ Supervisory skills to manage team assigned to the account
MINIMUM EDUCATION & EXPERIENCE:
§ BS/BA degree in related field
§ 7-10 years’ experience in pharmaceutical strategy, marketing, interactive, and business modeling
§ Experience with creating new ideas and solutions, and, applying existing ideas in new ways to solve pharmaceutical business problems
§ Experience with sales principles and consultative solution selling
§ Experience with analyzing data including web metrics, market research, and the development of ROI models
§ Experience demonstrating innovation in digital pharmaceutical marketing
§ Experience with brand relationships at large and mid-sized pharmaceutical companies a plus
§ Experience with, pharmaceutical marketing – both online and offline channels
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