In this role, you have the opportunity to
Be part of a team to change the way people are diagnosed to improve clinical and financial outcomes. As Global Marketing Manager Clinical Chemistry, your key challenge is to drive the adoption of Minicare in our target customer segments.
You are responsible for
As Global Marketing Manager Clinical Chemistry you will be responsible for developing and driving the Minicare applications in Clinical Chemistry, the related markers strategy and achieving strategic and financial performance through comprehensive and timely marketing and product strategy development and execution as well as on innovation and business development activities.
Develop and maintain a clear understanding of current market, vision of expected market evolution, and implications of customer needs. This includes optimizing pathways for existing products, and existing and new applications.
Develop and execute a marketing strategy in the assigned domain on the Minicare platform. The IVD POCT applications will need to be promoted via clinical studies, scientific publications, presentations, KOL networks, guideline committees, conferences, exhibitions, etc.
Define and execute a go to market strategy for the selected Markets to achieve or exceed the objectives of innovation and growth for that Market. This will include analyzing market and customer information, identifying new product innovations, optimizing product portfolio and defining a multi-generational product roadmap, launching new products and line extensions, managing product lifecycles, forecasting, pricing strategies and guidelines, etc.
Develop and implement worldwide marketing and clinical marketing plans for the Clinical Chemistry clinical domain on the Minicare platform including market and competitive assessment, definition of customer needs and opportunities, sales and marketing tools development and rollout, clinical study identification and planning, advertising and promotion, etc. with required tactical programs to support product strategic objectives, all in close alignment with the internal Philips stakeholders.
Develop and execute competitive strategies based on thorough competitive intelligence and market analysis.
Work with regional sales and marketing teams to align plans to all regions and define regional implementation plans.
Owns market development activities including developing external relationships with key opinion leaders in Clinical Chemistry ensuring presence and participation at high-priority conferences, meetings, publications, etc.
You are a part of
A Business Unit Handheld Diagnostics that has grown from 10 FTE 6 years ago to over 200 FTE. Aim is to generate new business in a new market which will significantly contribute to the growth ambitions of Philips and its Partners. As Global Marketing Manager Clinical Chemistry you will report into the Global Head of Marketing.
To succeed in this role, you should have the following skills and experience
Bachelor or Master’s Degree with MBA preferred.
Educated in the Clinical/Medical field; fully respected discussion partner with Healthcare Professionals
Professional experience in in-vitro diagnostic Point-Of-Care testing
Professional experience in Clinical Chemistry or emergency care preferred
Minimum 4 years of relevant marketing experience in medical device, clinical diagnostics and/or pharmaceutical industry with a consistent track-record of high performance and results.
Demonstrated strategic thinking and implementation skills; proven analytical skills with the ability to translate data into actionable plans; convert these into tactical marketing plans, and execute/deliver results.
Experience in the marketing of (new) biomarkers
Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities. Proven ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
Flexibility to travel globally to regions and customer sites 30% of the time
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