The Creative Services Director is responsible for overseeing the entire business model for Coca-Cola Studios in-house agency creative team. This includes strategy, business plan / budget, people leadership, process and workflows, setting agency-quality standards and ensuring we exceed our client’s satisfaction at all levels. This role ensures the execution of a wide range of creative projects including video, design, content and more. This role is also expected to review and approve creative work, drive solutions to inform project scope/estimates and understand resource allocation.
Managing, planning, analyzing, and developing solutions day-to-day to help our clients be successful while being able to envision the larger strategy and path forward is critical for this role. The person who fills this role will also be expected to be able to oversee creative briefs that clearly articulate the client’s objectives and success criteria to inform the work across Coca-Cola Studios.
Brand stewardship: ensure alignment of all creative execution to brand standards and guidelines. Work closely with Global Marketing to understand standards, guidelines and tools; steward with team and clients to guide usage of brands in executions. Ensure alignment of all development is aligned to Marketing IT standards and guidelines. Work closely with IT to understand technology standards for today and the future, and steward development accordingly;
Creative direction and strategy: Work with team to educate internal/external resources on creative/production processes and brand adherence. Lead productive brainstorming sessions and art direct internal/external creative teams in design and delivery of strategic creative initiatives; conduct quarterly reviews of projects to ensure creative solutions developed by internal/external teams. Stay current on trends and technologies that impact and improve all services;
Execution and process management: ensure effective and productive management routines (time tracking, reporting, estimating/scheduling, resourcing/forecasting) to maintain high utilization of creative teams and achieve high standard of error-free work. Work closely with other leaders to identify and manage preferred creative suppliers. Work with team to understand client needs, forecast resources needs and manage resources in cost effective manner. Ensure appropriate talent pool, whether internally or externally (contract or supplier) to meet client needs and expand services as appropriate.
Client engagement: work to assess client needs and provide solutions, respond to clients in a professional, responsive and client-centric manner, and consult with educate clients in manner that gains their support and engagement.
Education Requirements: Bachelor’s Degree
Related Work Experience:
8+ years of in-house/agency management experience (creative lead, design manager, ACD, CD, etc.)
Management Skills—Proven success in managing the creative process, workflows, workload, and resources across project teams; skilled at managing team members
Conceptual Creativity—Able to think in abstract terms; make connections between unrelated notions; formulate innovative ideas; be an integral part of brainstorming sessions; able to continually generate new ideas
Communication- The ability to communicate information and ideas written and verbal, so others will understand. Listen to and understand information and ideas presented through spoken words and sentences.
Relationships/Teamwork—Must build comfortable and effective relationships in a collaborative and creative environment
Strategic Thinking—Anticipate consequences and trends; have a broad range of knowledge and perspective; able to create competitive, breakthrough strategies and plans and connect them to creative solutions
Creative Vision—Set and maintain high standards commensurate with Coca-Cola creative and client expectations
Client Focus—Dedicated to exceeding client’s creative expectations; act with client’s best interest in mind; establish and maintain effective client relationships
Presentation Skills—Committed to developing and honing effective and dynamic presentation skills in a variety of settings: one-on-one, small and large groups, and with peers, direct reports, and supervisors; effective in selling creative rationale and work both internally and externally; command respect and can manage meeting flow during presentations
Developing People—Provide individual and team creative challenges; mentor, train, and share knowledge; manage goals, performance, and accountability; connect individual’s career goals to current and future work
Functional Skills:
Strategic Planning - coordinate the analysis of proposed projects (high-level project descriptions) with technology service providers (e.g., application development or infrastructure service providers) in order to determine resource requirements (people, hardware, software) and to provide consistent communication during the planning process
Financial Planning - determine financial targets (i.e., expense, capital and headcount) in order to establish plan parameters
Cross-Functional Team Leadership - manage or participate in cross-functional teams to promote technology strategies, analyze and test products, or perform pilot and first implementations of new technologies in order to integrate new technologies into the Company's Global infrastructure
Industry Groups - lead Coca-Cola involvement in industry groups, standards bodies and task forces to shape and influence industry solutions to ensure alignment with TCCC objectives
Operations Management - manage a shared service or operational team with a focus on driving the most effective and efficient business process, service delivery, customer experience and metrics while demonstrating positive team leadership through an engaged and virtual workforce.
Leadership Behaviors:
Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)
Collaborate with System, Customer, and other Stakeholders: Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)
Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders
Inspires Others: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
Develop Self and Others: Develop self and support others’ development to achieve full potential
Growth Behaviors:
Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
Smart Risk: Makes bold decisions/recommendations
Externally Focused: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices, or ideas.
Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.
Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
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