The Integrated Marketing Content (IMC) Director will manage content strategy, development and execution for key IMCs for ZICO. The role involves managing agencies, handling creative reviews and approvals, leading cross-functional teams and collaborating with key internal and external partners. Key skills required include strategic thinking, agency management, strong creative sensibilities, flawless project management, and working within and leading cross-functional teams. Marketing and agency experience is strongly preferred.
Leads IMC strategy, creative development and execution for ZICO across all consumer touch-points including traditional and non-traditional mediums: TV/Film, OLV, OOH, Radio, Digital, Social (partnering with Social Center), Shopper (partnering with the Shopper team), Packaging, Design, Marketing Assets, Partnerships, Customer Activations
Provides leadership in the connections planning process and development of new content models
Co-Lead the RFP/Connection process for content engine and media integrations in partnership with Connections
Lead branded content and influencer video development
Develop creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency and partner creative development.
Management of agency fees, production budgets and rigid IMC timeline management to ensure timely implementation
Manage multiple agencies and partners to concept, develop and execute all creative that is relevant to each brand’s positioning, core demographic
Collaborate with multiple cross-functional departments including Content, Connections, Brand Marketing, Legal, PR and Customer Marketing to plan, develop and execute fully integrated and strategic marketing campaigns.
Direct reports include in house PR and in house Graphic Design.
Professional Experience Required
8 or more years of marketing/advertising experience in a client-side or agency role with experience in traditional and non-traditional content development, off-line and online media including TV, print, radio, outdoor, online and mobile.
Experience in IMC planning and process across owned, earned, shared and paid connections
Experience leading and partnering with agencies and cross-functional teams
Knowledge, Skills and Abilities Required
Strategic thinking, agency management, creative concept evaluation, project management, planning and organization, working within a team, creative/strategic acumen, relationship building, collaboration, proactivity, a results focus, proven ability to manage to key business indicators
Understanding of multicultural consumer trends, insights, passion points and media content consumption behaviors.
Knowledge of consumer trends and the ability to identify implications for business to capture new consumer opportunities
Technical IMC Skills Required
Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creative, strategic alignment and consumer impact
Agency Management: Knowledge of methods or techniques used and ability to inspire agency performance.
Creative Brief Development: Knowledge of the creative brief development process.
Strategic Selling: Ability to listen to various points of input, and sell a vision of the work through knowledge of brand and creative strategy.
Leadership Behaviors:
DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation).
COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler).
ACT LIKE AN OWNER: Deliver results, creating value for our brands, our System, our customers and key stakeholders.
INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
DEVELOP SELF AND OTHERS: Develop self and support others’ development to achieve full potential.
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