PayPal is seeking a business-savvy and action-oriented strategic leader to join its Marketing Analytics team as the Director of Digital Marketing analytics. In this role, you will lead the team responsible for providing analytic insights and recommendations for PayPal’s acquisition and early lifecycle efforts, including Paid Search, Natural Search, Affiliate Marketing, Display Advertising, Social Marketing, Mobile Advertising, and more. You will also be responsible for creating measurement best practices across all channels and business units to support a global marketing investment strategy.
What you will do:
Identify actionable insights and provide recommendations for marketing optimization and budget allocation across marketing channels
Build Attribution models for determining true drivers and impact of multi-channel/multi-touch marketing
Develop strategy for consistent metrics, reporting, testing, analysis, and forecasting to support marketing decision making and improve understanding of marketing performance for individual channels and across all channels
Act as a strategic thought partner to senior executives by developing and communicating a deep understanding of the consumer journey
Ruthlessly prioritize analytical deep-dives, design and execute experiments, perform research, and build financial models to identify, evaluate and execute opportunities
Present recommendations to senior-level executives and measure effectiveness of recommendations by monitoring their impact
Who we are looking for:
You have a passion for problem-solving and the hunger to constantly ask “why?”
You are creative, love ambiguity and thrive by driving financial results and improving customer experiences
You have high energy, excellent communication skills and strong executive presence
You have strong business judgment and the ability to take ambiguous business problems and solve them in a structured, hypothesis-driven, data-supported way
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