BuzzFeed is seeking Strategic Planning Directors who will bridge the business-side and the creative-side of marketing to yield remarkable work for our clients. This new function within BuzzFeed will unleash the power of our unique audience insight and innovative approach to set the standard for branded content. This position reports to the VP, Strategic Planning, at BuzzFeed.
Overview:
Define the editorial vision of clients’ branded content with BuzzFeed and connect it to their brand foundations.
Bring a disciplined approach to creative development, adding credibility and grounding to our plans that will help us sell solutions not products.
Lead a team of strategic planners to translate and shape clients’ briefs, defining what they need, and ensuring our work delivers against objectives.
Utilize BuzzFeed’s rich data, insight, and tech to become the unique voice of the audience in creative development.
Design a framework within which our creative team can develop integrated content solutions with a clear through-line that rationalizes how and why our solutions work.
Responsibilities
Develop clear, inspiring briefs that stimulate creative development and permit strong partnership with creative (content) team, bringing strategic focus to the work
Through focus and definition, ensure higher quality, more consistent creative work that is both entertaining and memorable (performs well as content), and relevant to the consumer (performs well as advertising).
Liaise with agency partners to ensure the work BuzzFeed creates is meaningfully connected to our clients’ broader plans so that everything works together in synergy.
Work closely with our clients to create more strategic partnerships over time that unlock BuzzFeed’s value
Develop thought leadership and proprietary BuzzFeed methodology for branded content creation utilizing our unique data, technology, and approach
Distill BuzzFeed’s vast audience knowledge into clear actionable consumer insights for our clients’ brands
Design creative strategies that establish the structure within which our creative team can develop specific work
Evaluate executions to determine whether they delivered against creative strategy
Requirements:
Director-level Strategic Planning leader with 8-10 years experience and incredible proven impact working in technology, advertising, digital media, or related fields
Deep Creative or Media agency experience developing both traditional and digital work in the strategy or planning department.
Expertise in various dimensions of strategic planning: both brand planning (brand foundations and consumer insight) and communications planning (integrated connections planning that defines the role and connection of each element)
Understanding of what makes brands grow, and how the new media landscape unlocks unique digital advantages for BuzzFeed
Modern pop culture anthropologist with native understanding of internet culture
Impeccable written and verbal communications skills with demonstrated ability to simplify the complex and write persuasive perspectives
Empathetic team connector who can work with many different personality types and build consensus across teams. Ability to deliver effective feedback and earn respect of the creative team
Strong point of view on what great branded content looks like
Comfortable using data sources as diverse as revenue reports, Google Analytics, Facebook’s audience tools
Agile problem solver with high change tolerance, and ability to manage many tasks in a fast-paced, entrepreneurial environment
Endlessly curious with ability to quickly pick up and master new concepts
Passion for content and Buzzfeed
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