The Marketing Director is the voice of the customer and will be responsible for product strategy and management of a team of Product and Program managers whose responsibilities include envisioning and launching new services through end-of-life.
- Profile market & customer needs to provide insights into planning process, from multiple sources: SBU sales/marketing teams, primary and secondary market research, customer interviews, industry analysts, and mining of internal customer data.
- Develop GTM (go-to-market) plan to enable market adoption of the roadmap and work with all relevant teams to ensure execution. Target market prioritization, define sales motion, effective positioning and merchandising of product.
- Measure and analyze existing products for opportunities to innovate and improve.
- Manage solutions roadmap lifecycle: inventory existing capabilities, rationalize offers, validate position in light of competitive changes, measure performance of launched offers and develop required growth or exit strategies
Qualifications
Requirements
- 5+ years’ experience in technology industry in Product Management, Marketing or relevant role and 5+ years of management experience
- A premier communicator with exemplary writing skills and an innate ability to make very complex concepts and offerings simple and intuitive
- Understand macro-business economics and be able to build actionable business plans and prioritize and categorize in complex and highly matrixed environments
- Proven Leadership in a Fast-Paced, Dynamic Organization: A proven track record as a decisive, action-oriented individual, who has led cross-functional global teams to define and achieve high value objectives. This individual will have the ability to coalesce varied constituents and drive to achieve superior results on a consistent basis
- Business Building Orientation: Must possess the technical knowledge and business understanding well enough to identify/define Services direction, requirements & gaps. Possess a track record of having successfully delivered on complex projects and possess global experience
- Team Player: The successful candidate must be a team player, supporting and promoting team accomplishments with a proven ability to drive change through influence and collaboration across a matrix organization in a highly fluid environment. Must demonstrate the ability to influence/sell ideas and present alternatives in a convincing fashion to a mixed audience, from peers to executives. This person will be seen throughout the organization as a model of integrity and ethical behavior
- MBA with 8+ years’ experience, or Bachelor degree with 10+ years’ experience
- Pragmatic Marketing certified preferred
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