Do you want to work in the Cloud? Are you passionate about creating innovative products and evangelizing tech solutions that help enterprises jump onto the cloud integration rocket ship created by Mobile, Cloud, Social and Big Data? Companies are modernizing their IT stacks with new investments in cloud solutions such as Salesforce.com, NetSuite, Workday, and Amazon Web Services – and we want to make sure they choose Informatica Cloud to keep their company ahead of the pack. Working as part of a cross-functional team, you’ll be responsible for developing product strategy, overall go-to-market planning, and powerful, differentiating positioning and messaging for our cloud offerings.
You have a lot of energy matched with superb communication skills. You excel in a fast-paced environment and exceed goals. When something isn’t working, you shift gears quickly, and come up with a new approach and renewed energy to tackle any challenge. You have demonstrated strong project management experience including the ability to independently prioritize and track complex, competing schedules; proactively anticipate and complete tasks; and self-initiate programs. In addition to the attributes mentioned, you’ll also be able to:
•Be persuasive with written and verbal communication skills
•Have great interpersonal skills and intrinsic enthusiasm that allow you to build strong relationships with co-workers and with customers and partners
•Think out-of-the-box and bring a creative flair to product positioning and marketing campaigns
If you’re excited by the opportunity to shape the future of Cloud technology, make a big impact and have tons of fun along the way, we need to talk!
Your Responsibilities
Reporting to the Vice President of Product Marketing, Cloud, you will be based in Redwood City, CA and will:
•Collaborate with product management, sales, field marketing, alliances and other functions to develop and execute the marketing strategy for the Informatica Cloud business and serve as the voice of the market for product strategy development
•Develop product positioning and messaging that effectively differentiates the Informatica Cloud Platform from the competition
•Work with customers to develop compelling assets that tell the story of their success with Informatica Cloud
•Own and deliver a complete bill of materials of content including presentations, briefs, FAQs, demos, guides and related collateral that enable the sales process from lead generation to deal close
•Serve as a subject matter expert to enable the sales team to effectively articulate the value of the Informatica Cloud Platform to prospects as well as actively participate in deals and customer meetings
•Develop thought leadership content to accelerate customer and industry awareness, and adoption of Informatica Cloud Platform, such as case studies, white papers, blog posts etc.
•Work with Corporate Marketing to develop campaign strategy to rapidly drive awareness and build pipeline
•Evangelize our products and best practices via marketing events, webinars, social media and other channels
•Serve as spokesperson with press, analysts and at industry events
•Develop and drive the complete launch plan for new products
Your Qualifications
•5 or more years of product marketing experience with a track record of delivering compelling, breakthrough content in an enterprise software environment
•Ability to develop a deep understanding of the Cloud integration market and solutions, customer pain points, competition and trends
•Experience with content development for complex products sold to IT or other technical buyers is strongly desired
•Exceptional written and verbal skills with meticulous attention to detail
•Outstanding communication skills, especially the ability to convert complex ideas into simple messages
•Proven ability to participate in and influence cross-functional teams
•Ability to work with peer and senior technical customer users/buyers to solicit and synthesize customer and market feedback for actionable recommendations on positioning, messaging and product features
•Ability to create data-driven go-to-market plans and adjust based on data analysis, market feedback and corporate strategy evolution
•Demonstrated ability to develop compelling and creative content that stands out
•Bachelor’s degree or equivalent; MBA a plus
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