We are searching for a proven marketer with specific experience in creating demand among SMBs and/or enterprise clients through the use of direct response, product marketing, content strategy, and other channels. This role will have a direct impact on our bottom line and the perception of our brand in the marketplace.
What you'll do:
Develop and implement the strategic direction of demand generation and direct response programs that will help drive our customer base
Own the strategy, plan, and budget that helps us to achieve that goal
Lead development of go-to-market strategy and plans for key product launches and partnerships, and work cross-functionally to execute those plans
Build clear use cases and personas for our existing and potential clients, and put together sales and marketing materials that are targeted to their needs
Work closely with Sales to communicate the value of new features and partnerships
Work closely with Sales to develop materials to drive the sales process
Measure the performance of marketing programs and campaigns
Ensure our marketing creative successfully represents our overall brand and goals
Lead, inspire, grow, and manage a growing marketing team
Skills & knowledge you should possess:
Strong B2B marketing experience
Experience managing, measuring, and driving demand through multiple marketing channels (partner, inbound, outbound, etc)
Experience with market and customer segmentation
A high level of comfort with data and pulling insights out of that data
Self-motivated, a natural problem-solver, and a great communicator
Management experience and a track record of building a great team
Must be able to maintain high-quality output, lead by example, and demonstrate accountability
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