Responsibilities
Develop and execute brand marketing campaigns, working closely with internal stakeholders and creative agencies to push the boundaries on brand and digital marketing
Translate internal product and vertical strategies into user-friendly, benefit-driven stories and analyze scenarios and make brand management recommendations as new products and features are added to our portfolio.
Manage the full campaign development process, including agency management, customer research, strategy and brief development, creative development and production.
Build and refine our brand voice, look and feel, and personality, and champion it across the global marketing team and agency partners. In addition, take on special brand projects as needed.
Qualifications
Minimum qualifications:
BA/BS degree or equivalent practical experience.
5 years of experience at a creative interactive agency or in-house brand team.
Experience communicating and leading creative projects and brand campaigns from concept to completion.
Project and agency management experience (including managing external creative agencies across a wide range of assets and formats.)
Preferred qualifications:
Experience writing briefs and launching and developing brands using traditional and digital media, closely working with brand / creative agencies.
Fundamental design skills and creative mindset grounded in strategic thinking and user insights.
Solid understanding and knowledge of web and technology trends and innovative implementations.
Enthusiasm for working in a fast-paced environment where entrepreneurialism is encouraged.
A passion for brands, brand development, brand definition and brand creation (all things brand).
Creative mentality and comfort with technical products and topics.
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