The US Small Business is hiring an Acquisition Marketing Manager in a high opportunity and highly visibility role. US Small Business is one of PayPal's most critical portfolios and receives continued investment and attention within the organization. This team is focused on driving merchant signup to PayPal, in-year revenue and sustainable acquisition growth. This team supports integrated marketing campaigns, optimizes stand-alone marketing channel performance and pilots and launches new channels and capabilities.
This team consists of an agile group of marketers that move between strategies and functions throughout the year, but largely stay close to 1-2 marketing channels and rotate through capabilities and pilots. Initially, this role will focus on paid search (SEM), web optimization and drive to phone (telesales) conversion. Additionally, capabilities such as click-to-chat and ratings and reviews would be built and/ or scaled by this individual. There are opportunities to be a majority contributor to a substantial go-to-market plan to support a new product launch (that drives 15% of new signup volume) and multi-touch attribution analysis.
Who you are/ what you’ve accomplished:
5-10 years of experience in marketing in acquisition channels and track record of strong results!
At least, 1-2 years of experience in B2B space, preferably with exposure in e-commerce, payments, SMB.
Experience in both digital and offline marketing channels. Plus if you have experience managing lead generation and nurture programs.
Flexible and positive personality. Self-directed. For example, if you haven’t done something before, you immediately move into ‘how do I accomplish this’ mindset.
Precise and polished communicator / presenter, expertly organized (capable of managing several projects within the same working day).
Experience managing significant opex, and with it, ROI obligations (must be a proficient forecaster/ comfortable with analytics).
Someone who understands marketing drivers for both multi-channel efforts and within one channel.
Natural networker (maybe Sales background) – experience finding the right point of contact for whatever you need solved.
Proven experience influencing internally and working with internal teams to influence and drive prioritization decisions (plus if you’ve managed capabilities).
Experience managing vendors (creative agencies and media agencies).
Bachelor’s Degree Required. Strong academic background ideally in business and marketing.
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