McDonald's Global Menu Strategy team plays an important role in how our brand connects with consumers to drive relevant marketplace actions and measureable results. This means we must understand what our consumers want and then translate that into compelling actions in the marketplace - whether it be in the menu offering or the restaurant experience.
McDonald’s is looking for a candidate who is passionate about business development to become Director of Global Menu Strategy Innovation, reporting to the Sr. Director of Global Menu Strategy Innovation. This person is responsible for leading the strategic direction and driving sustainable growth for McDonald’s through innovation. The consumer is at the center of what we do and delivering offerings that address consumer needs is foundational. This roles requires strategic thinking, a consumer centric approach to innovation, intellectual curiosity, an entrepreneurial spirit, strong project management skills and the ability to lead cross functional teams and collaborate.
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Principal Accountabilities
• Opportunity identification and scoping of consumer centric market place opportunities that are aligned with corporate priorities.
• Project Manager who leads cross-functional global teams including food technology, ops, design, IT and mktg to develop and coordinate growth strategies and actions that drive sustainable growth.
• Develop global solutions that are scalable and deliver value to customers, owner/operators and the corporation.
• Strong communicator, presenter, and self-starter who develops compelling materials that effectively communicates insights/strategies and is comfortable presenting to and influencing a broad range of stakeholders.
• Leads development of content to communicate across Corporate, Global Marketing Leadership and Global Menu Council forums.
The following profile indicates the expected leadership behaviors at the leadership level appropriate for this job:
• Communicates Effectively and Candidly
� Adapts communication style to reflect audience.
• Role models active listening.
• Communicates in a way that demonstrates respect for individuals.
• Role models honest discussion and debate
• Demonstrates the courage to say "no"
• Puts the Customer First
• Executes plans proactively to address needs of customers.
• Serves as a champion for the customer.
• Leads Change and Innovation
• Integrates breakthrough ideas into organizational plans.
• Facilitates and manages the implementation of large-scale change.
• Encourages others to take appropriate, calculated risks and helps them deal with the consequences.
• Role models innovative problem solving.
• Builds and Leverages Talent
• Role models productive handling of underperformance of others.
• Provides insightful, motivating, and constructive feedback.
• Promotes sharing of expertise across the organization
• Plans and Acts Strategically
• Ensures that efforts across the organizations are integrated and aligned with strategic objectives.
• Demonstrates understanding of how own business/functional unit performance impacts McDonald's business success.
• Defines a clear role and vision for own work unit, consistent with the organization's vision, strategy, and direction.
• Achieves through Teamwork
• Appropriately involves others in decisions and plans.
• Builds collaboration by reinforcing McDonald’s company values.
• Role models the practice of inclusive, team-focused behaviors.
• Responds to conflict in constructive ways
• Leads through Influence
• Gains commitments from others within and across organizational boundaries.
• Leads cross-functional teams to achieve organizational goals.
• Proactively shapes ideas and agendas of stakeholders.
• Executes for Results
• Manages proactively, the performance of individuals, projects and initiatives
• Ensures that broad strategies are translated into specific objectives, metrics, and action plans.
• Takes immediate action to resolve complex issues or problems when they arise.
• Ensures others have the resources and support needed to achieve objectives
Minimum Requirements
• 7+ years of experience required in related field (Brand/Product Management, Marketing, Customer Experience).
• Proven experience in leveraging consumer and business insights to develop innovation strategies.
• Excellent leadership, interpersonal, project management and presentation skills to work effectively with teams throughout organization.
• Proven ability to impact and influence teams without formal authority.
• Experience leading major brands and led development of new brands or spearheaded re-shaping of brand positioning for existing brands.
• BS/BA degree in related discipline required; MBA Preferred.
• Generalist marketing experience credentials preferred.
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