Define how Gusto approaches the partner ecosystem by partnering with a broad set of industry experts and SMB tech pioneers. We’re looking for a rock star demand generation marketer to join our team. As our resident channel acquisition expert, you will be responsible for driving growth by identifying new partners (such as accountants and bookkeepers) to help refer and purchase Gusto for small businesses everywhere.
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Here’s what you’ll do day-to-day:
Develop a deep understanding of Gusto's partner ecosystem and influencer network
Foster relationships with accountant thought leaders and publications
Build and manage online and offline campaigns to attract new partners
Launch, manage, and execute acquisition campaigns for accountants through a variety of channels including email, online, offline, events and more
Manage an acquisition budget and execute against lead targets
Own program performance metrics - be able to dive deep into the data
Work cross-functionally across various teams including sales, product, customer care, finance, and product marketing to provide ongoing input and get alignment on important updates and launches
Here’s what we're looking for:
An experienced marketer of disruptive products in a hyper-growth, startup environment
4-7 years of marketing experience, with at least 2 years in customer acquisition or demand generation
A strong collaborator that can work well with various groups and levels of the organization
Data-driven mindset with ability to establish novel methods to measure performance, build ROI models and execute A/B tests
A pro at writing simple, to-the-point content that resonates with your audience
BA/BS degree from a great university
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